CSR Communication Should Be More Impactful

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CSR Communication Should Be More Impactful
Ismael Bena - MBA, SIG Leader
While the notion of CSR has become mainstream and its benefits have been demonstrated to win over employees and shareholders, the communication of these efforts has remained superficial and one-dimensional.
In general, the intention of CSR is to pursuit environmental or social issues, for example through integration in business practices. But corporations fail miserably to focus on the mission completion and instead direct most of their attention to the communication (self marketing) of such efforts.

To achieve positive business and social change, the success criteria of CSR should aim at moving beyond awareness building or informing the general public of the corporate's issues and efforts. Instead, the goal for CSR communication should be to connect with people on an emotional level so relevant, that it results in action and response, creating buy-in to support the companies ... Register

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I concur with Rajat's suggestion that CSR activiti...

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I agree 100% that it should be more about narrativ...

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From the developing country point of view, I think...

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rajat baisya, Member
As expenditure on CSR qualifies for tax rebate it ...

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Ismael Bena - MBA, SIG Leader
I understand Rajat's suggestion for auditing in th...


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Special Interest Group Leader
Ismael Bena - MBA
Management Consultant

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