CSR Communication Should Be More Impactful

Corporate Responsibility > Best Practices

CSR Communication Should Be More Impactful
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
While the notion of CSR has become mainstream and its benefits have been demonstrated to win over employees and shareholders, the communication of these efforts has remained superficial and one-dimensional.
In general, the intention of CSR is to pursuit environmental or social issues, for example through integration in business practices. But corporations fail miserably to focus on the mission completion and instead direct most of their attention to the communication (self marketing) of such efforts.

To achieve positive business and social change, the success criteria of CSR should aim at moving beyond awareness building or informing the general public of the corporate's issues and efforts. Instead, the goal for CSR communication should be to connect with people on an emotional level so relevant, that it results in action and response, creating buy-in to support the companies ...Sign up

Communication on Corporate Social Responsibility
chola Godfrey, Teacher, Zambia, Member
I like the approach you have taken on CSR. Yes it should be impact-oriented and not information-oriented.
In most corporations, CSR is performed ...Sign up

Real CSR and Real Communication on CSR
sven danielsson, Entrepreneur, Sweden, Member
Do good to third parties, then tell people that you do so!
If you do society more harm than good, in general, exit CSR and bu...Sign up

The Need for CSR Audits and True CSR
rajat baisya, Professor, India, Member
Businesses are making use of CSR communication for improving their business performance. For example, MNCs advertise that with every pack of their pro...Sign up

CSR Communication: Move Beyond Informing and Reporting to Engaging
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
I concur with Rajat's suggestion that CSR activities, as "cause marketing", should have a form of independent auditing, this will most likely increase...Sign up

From CSR Rhetoric to CSR Dialogue
Graham Williams, Management Consultant, South Africa, Member
I agree 100% that it should be more about narrative than rhetoric, more about c than one-way messages, more about switching the 'hero role' from the c...Sign up

Voluntary Reputational CSR Remains Achilles Heel of CSR
Friday O. Ngbodi, Student (MBA), Nigeria, Member
From the developing country point of view, I think there is a trajectory relationship between the communication and the impact of CSR. People get to k...Sign up

Effective CSR and Effective CSR Communication
Sudarshan Ramaiah, Manager, India, Member
I think CSR itself is an effective concept, emerged to contribute to a healthy society.
Many organizations are actively practicing it even if it ...Sign up

CSR Communication in India
rajat baisya, Professor, India, Member
I am happy to see that some amount of discussions generated from my opinion. Let me answer some of the questions raised. In India the rule applies onl...Sign up

CSR Communication in Mauritius
Mohun Aujayeb, HR Consultant, Mauritius, Member
In Mauritius the information regarding CSR is well documented through regulations. Every profitable company sets up a CSR Fund equivalent to 2% of its...Sign up

Communicating CSR: What Should it Accomplish?
Shashidhar Nanjundaiah, Professor, India, Member
Communication is at the heart of CSR, because of its dual role as compliance and corporate image-building mechanism. In India, new regulations implici...Sign up

Meaningful CSR Communication
rkpurohit, CEO, India, Member
CSR is a powerful technique to contribute to society. It is true in India it is being done out of compulsion as it is mandatory to get some clearances...Sign up

Effective CSR Communication
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
@Sudarshana Ramaiah: Good questions... I believe that the difference between CSR practiced for "fame" and the form ...Sign up

CSR Communication
rajat baisya, Professor, India, Member
As expenditure on CSR qualifies for tax rebate it must be audited. And only audited report by independent agency should be communicated as a disclosur...Sign up

CSR Communication
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
I understand Rajat's suggestion for auditing in the light where CSR is not of voluntary nature, I believe this to be more applicable in specific regul...Sign up


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