CSR Communication Should Be More Impactful

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CSR Communication Should Be More Impactful
Ismael Bena - MBA, Management Consultant, Netherlands

While the notion of CSR has become mainstream and its benefits have been demonstrated to win over employees and shareholders, the communication of these efforts has remained superficial and one-dimensional.
In general, the intention of CSR is to pursuit environmental or social issues, for example through integration in business practices. But corporations fail miserably to focus on the mission completion and instead direct most of their attention to the communication (self marketing) of such efforts.

To achieve positive business and social change, the success criteria of CSR should aim at moving beyond awareness building or informing the general public of the corporate's issues and efforts. Instead, the goal for CSR communication should be to connect with people on an emotional level so relevant, that it results in action and response, creating buy-in to support the companies ... Register

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Ismael Bena - MBA
Management Consultant

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