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CSR / CSV ⇒ Value / Values
Olaf de Hemmer, Business Consultant, France, Member
The very interesting discussion launched by Ismael Bena around underlined the use of the terms 'value' and 'values' as quite opposed?
- Value = money = wealth on one side
- Values = ethics = caring about people and planet on the other.
This leads to consider the company as a mean for stakeholders to exchange what they have so that it creates ‘value’ for themselves AND the other ones:
- Clients exchange money, but also time, comfort, information... In the acquisition process... Against a product/service, which will itself create value for themselves or their own customers: satisfy physical, intellectual, social status... Needs,
- Vendors exchange the same product/service, but also marketing and supply chain costs and time... Against money, but also reputation, long term relationship...
- Each of them perceives more 'value' in what he gets than what he gives, even if the same is given and received on both sides! If not, the exchange will not happen (or at least not last long (...) Read more? Sign up for free
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Ismael Bena - MBA
