The Begin and End of Corporate Responsibility

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Corporate Responsibility > Forum > The Begin and End of Corporate Responsibility

The Begin and End of Corporate Responsibility
Jaap de Jonge, Management Consultant, Netherlands
Where should your efforts to be or be perceived as a responsible corporation start, and where should they stop? In other words: which phenomena are or should be considered as external of your firm, and which phenomena are or should be considered internal to it? Christopher Meyer and Julia Kirby say in HBR April 2010 ("Leadership in the Age of Transparancy") the answer is dynamic and depends on 3 S-es: Scale: small externalities are generally ignored but can grow bigger and bigger and become internalities as a result. Sensors: more and more technical and behavioral phenomena are measured with increasing sophistication. Sensibilities: increasing sensitivity of firms for effects of stakeholder demands due to better and more transparent communication. (...) Read more? Sign up for free
 

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Corporate Responsibility
Leodegardo M. Pruna, Professor, Philippines, Member
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Corporate Responsibility
Leodegardo M. Pruna, Professor, Philippines, Member
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Ismael Bena - MBA
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