Corporate Responsibility versus Porter's Shared Value


 
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Corporate Responsibility versus Porter's Shared Value
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
Crane et al. (2014) recently argue that ‘Created Shared Value’ (CSV)' is a subject (part) of the Corporate Responsibility (CSR) concept.
This is opposed to Porter and Kramer’s (1999; 2002; 2006; 2011) view, who conceptualize CSV as an enhancement of CSR.

In short, CSV aims to transform societal problems potentially affecting the corporation into business opportunities, which in turn have the ability to solve the social problems and simultaneously enhance the corporation's profitability. Hailed as a ‘new concept’ by Porter & Kramer (2006; 2011), and Porter being one of the world’s-best known business strategists, the new concept quickly got embraced by multinationals (e.g. Nestlé, Coca-Cola) and even became a key strategy in the official EU strategy on CSR (European Commission, 2011).

Crane and colleagues (2014) challenge the novelty of CSV and find stron...Sign up
 

 
What is New About CSV?
Piotr Wojcik, Student (Other), Poland, Member
In my opinion, CSV is similar, but not the same as other concepts such as blended value or instrumental stakeholder theory. Of course it draws on prio...Sign up
 

 
Corporate Responsibility versus Porter's Shared Value, is There a Difference?
Sonny Vicente, Coach, Philippines, Member
In my opinion, the seemingly conflicting interpretation between the two corporate endeavors arises from the perceived meaning of "value". If we...Sign up
 

 
Creating Shared Value with CSR
Ranjeet Menon, Project Manager, India, Member
I haven't been in a role where I have had to merge CSR with corporate strategy. Here's what I think from my limited knowledge. I have seen and heard c...Sign up
 

 
CSV versus CSR: Interesting Question
Love Lonnroth, Management Consultant, Sweden, Member
Thanks Ismael for a thought provoking post. I have not read Crane's article, but from your resume I am inclined to agree with the authors that CSV ...Sign up
 

 
Semantics, ... Or, in Other Words...
Ron Strauss, Business Consultant, United States, Member
Consultants have a genius for calling the same thing by a different name in an attempt to distinguish their service offering from other service offeri...Sign up
 

 
CSV and CSR to a Business Enterprise
Leodegardo M. Pruna, Professor, Philippines, Member
Created Social Value (CSV) and Corporate Social Responsibility (CSR) are not opposing ideals or virtues. Rather they are complementary. While it is tr...Sign up
 

 
CSV and CSR are Beyond Companies Boundaries
Guillermo Hasing, Business Consultant, Ecuador, Member
CSR is going beyond companies' boundaries because generally suppliers are not seen inside organizations as responsible business partners, and actions ...Sign up
 

 
Cannot Use Short Term Output to Measure CSR or CSV
Jay Lo, Partner, Taiwan, Member
CSR needs to be carried out with true heart. If the owner/manager truly embraces CSR, chances are that this person will also deal with suppliers and c...Sign up
 

 
Societal Problems are often Created by Companies
Hamad Al Sadd Al Ali, Student (MBA), United Arab Emirates, Member
Good day, this article is critical, and so is my point of view that social problems are not only a bunch of conflicts that need solutions. They are al...Sign up
 

 
CSR Goes Beyond Created Shared Value
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
Great contributions and comments so far.
As it appears, CSV is not really a novelty as claimed at its inception, although it strongly relies on p...Sign up
 

 
CSV Represents a Different, Instrumental Approach to Sustainability/CR Issues
Piotr Wojcik, Student (Other), Poland, Member
As @Ron Strauss said - it is all about semantics. No matter which notion do we choose, the phenomenon remains the sa...Sign up
 

 
3BL Concept and Win Win Win Situation
Guillermo Hasing, Business Consultant, Ecuador, Member
Thanks, Ismael for your comment. 3BL concept, economic prosperity, environmental quality, last paragraph, social justice (concept was coined in 1997 a...Sign up
 

 
CSR / CSV ⇒ Value / Values
Olaf de Hemmer, Business Consultant, France, Member
Very interesting still converging discussion: obviously CSV is a new concept when compared to Porter’s previous vision of the corporation, where it di...Sign up
 

 
Win-Win Solution in CSV and CSR
Leodegardo M. Pruna, Professor, Philippines, Member
@Guillermo Hasing: Your commentary on the subject of CSV and CSR is well taken and appreciated. I took notice of th...Sign up
 

 
Win - Win Solutions CSV and CSR
Guillermo Hasing, Business Consultant, Ecuador, Member
@Leodegardo M. Pruna, thanks for your wise clarification, you are right, that point of view has a lot of interest. ...Sign up
 

 
Win-Win Solutions CSV and CSR
Leodegardo M. Pruna, Professor, Philippines, Member
@Guillermo Hasing: Thank you for your comment. I agree with your earlier commentary that CSR is going beyond compan...Sign up
 

 
The Pragmatic Implications Need to Be Considered
Tom Essen, Consultant, Finland, Member
My thoughts are similar to @Ron Strauss. Business concepts very seldom have one single correct definition. It is in ...Sign up
 

 
Contradictions with CSV Implementations
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
@Tom Essen: Hi Tom, your and Ron's remarks are on point, business concepts often have multiple dimensions for quali...Sign up
 

 
Contradictions with CSV Implementations
Olaf de Hemmer, Business Consultant, France, Member
@Leodegardo M. Pruna and @Ismael Bena:
Yes, if two people compete for the same thing, I agree one will win an...Sign up
 

 
CSV versus CSR the Intention and Outcomes
Maimon Arif, Manager, Malaysia, Member
To my mind there is a major differences in the intention between the two; In CSV the intention is to 'Do Good and you'll do well' the outcome is that ...Sign up
 

 
 


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Ismael Bena - MBA
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