Marketing of Corporate Responsibility Efforts

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Corporate Responsibility Knowledge Center

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Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in Corporate Responsibility > Forum > Marketing of Corporate Responsibility Efforts Marketing of Corporate Responsibility Efforts Anneke Zwart, Student (University), Netherlands, Premium Member CSR has become both a strategic approach through which competitive advantages can be created as well as overall social benefits. Due to the increased awareness among conscious consumers of social and environmental issues, CSR-initiatives have now also become an effective strategic marketing approach that can improve the corporate image, and value of companies. Lii, Wu and Ding (2013) identify 3 types of CSR-initiatives in sustainable marketing that all have a positive effect on consumers' and perceived credibility of campaigns: 1. Sponsorship: An investment paid to a property in the form of cash, people or for example equipment that in turn provides companies access to an exploitable commercial potential related to the property. 2. Philanthropy: This type of marketing refers to a donation in cash or in-kind to a social/charitable cause without expecting a return. The main reason to give such a donation is just to “do the right thing”. Although there are no (direct) commercial expec (...) Read more? Sign up for free   Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.     Log in   Pros and Cons of Cause-related Marketing Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader (...)     Inherent Conflict of Interest on Corporate Social Responsility Jevin k. Kiriago, Student (MBA), Member (...)     Corporate Responsibility in South Africa Philip Coetzer Phd, Business Consultant, South Africa, Member (...)     Implementation Procedures for CSR Implementation Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader (...)

Special Interest Group Leader Ismael Bena - MBA Management Consultant Corporate Responsibility Summary Forum Unethical Behavior and Child Labor in Supply Chains: Willful Ignorance Four Stages of CSR-implementation (Martinuzzi and Krumay) Corporate Responsibility versus Porter's Shared Value The Begin and End of Corporate Responsibility 5 Ways to Set Up a Powerful CSR Program Corporate Social Responsibility Reporting Standards Critical Questioning About CSR Is Acting Selflessly Required for Social Responsibility? Legal and Tax Strategies to Support Corporate Social Responsibility Initiatives Tips for Starting an Ethical Business or Social Enterprise Types of Corporate Responsibility Initiatives (Griffin and Prakash) What is the Role of Business Education Developing Corporate Social Responsibility Skills? Consumer Skepticism About CSR Motives of Companies (Skarmeas and Leonidou) Corporate Social Responsibility Focus Areas CSR does not have to be Strategic How to Measure the Impact of Corporate Social Responsibility (CSR)? The Role of Corporate Social Responsibility in Employee Engagement Classification of CSR Practices (Rangan ea) Companies Shifting the CSR Paradigm Corporate Social Responsibility Reporting Standards Emerging South-centered CSR Agenda Establishing Priorities for Action From Reactive to Pro-active Corporate Social Responsibility Marketing of Corporate Responsibility Efforts Reasons for Corporate Responsability Should CSR Lead the Fight against Global Inequality? The Meaning of Sustainability as Perceived by Mainstream Consumers is Wrong The Public Function of Commercial Banks: CSR Comes to Rescue Three Types of Socially Responsible Organizations Company Social-Economic Responsibility (CSER) Obstacles to Sustainability: Is Sustainability Doomed to Fail? Pyramid of Corporate Social Responsibility (Caroll) CSR / CSV ⇒ Value / Values Unification of Global Inter-relationships to Responsibly Sustain Food, Shelter and Work Best Practices Corporate Responsibility: Different for Large and Small Firms? CSR Communication Should Be More Impactful Taxation and Corporate Social Responsibility Corporate Responsability Checklist Corporate Social Responsibility: Corporate Foundations versus Normal Foundations Examples of Truly Putting CSR into Practice Three Stages in Environmental Management

Corporate Responsibility Knowledge Center

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