Marketing of Corporate Responsibility Efforts

Corporate Responsibility
Knowledge Center

 

Next Topic

Corporate Responsibility > Forum > Marketing of Corporate Responsibility Efforts

Marketing of Corporate Responsibility Efforts
Anneke Zwart, Student (University), Netherlands, Moderator
CSR has become both a strategic approach through which competitive advantages can be created as well as overall social benefits. Due to the increased awareness among conscious consumers of social and environmental issues, CSR-initiatives have now also become an effective strategic marketing approach that can improve the corporate image, corporate reputation and value of companies. Lii, Wu and Ding (2013) identify 3 types of CSR-initiati... Read more? Sign up for free
 

 
Pros and Cons of Cause-related Marketing
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
To access this reaction, Sign up for free
 

 
Inherent Conflict of Interest on Corporate Social Responsility
Jevin k. Kiriago, Student (MBA), Member
To access this reaction, Sign up for free
 

 
Corporate Responsibility in South Africa
Philip Coetzer Phd, Business Consultant, South Africa, Member
To access this reaction, Sign up for free
 

 
Implementation Procedures for CSR Implementation
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
To access this reaction, Sign up for free
 

   

React to this discussion topic? Sign up for free

 


Your first visit to 12manage?

12manage is the global knowledge sharing platform about management for managers, consultants, teachers, academics and students. To use certain functions of 12manage, a (free) registration is required. Would you like to develop yourself in management?

Sign up for free



Special Interest Group Leader
Ismael Bena - MBA
Management Consultant

Corporate Responsibility
Summary
Forum
Best Practices


Corporate Responsibility
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.1 - Last updated: 20-10-2019. All names of their owners.