Marketing of Corporate Responsibility Efforts

Corporate Responsibility > Forum > Marketing of Corporate Responsibility Efforts

Marketing of Corporate Responsibility Efforts
Anneke Zwart, Student (University), Netherlands, Moderator
CSR has become both a strategic approach through which competitive advantages can be created as well as overall social benefits. Due to the increased awareness among conscious consumers of social and environmental issues, CSR-initiatives have now also become an effective strategic marketing approach that can improve the corporate image, corporate reputation and value of companies. Lii, Wu and Ding (2013) identify 3 types of CSR-initiatives in sustainable marketing that all have a positive effect on consumers' brand awareness and perceived credibility of campaigns:
1. Sponsorship: An investment paid to a property in the form of cash, people or for example equipment that in turn provides companies access to an exploitable commercial potential related to the property.
2. Philanthropy: This type of marketing refers to a donation in cash or in-kind...Sign up

Pros and Cons of Cause-related Marketing
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
In regard to the mentioned facets of sustainable marketing, I believe CrM is often perceived weaker, especially when practitioners (mis)use CrM for 'G...Sign up

Inherent Conflict of Interest on Corporate Social Responsility
Jevin k. Kiriago, Student (MBA), Member
Some people argue that there is always a conflict of interest on corporate social responsibility. In their view it is just a marketing strategy, it's ...Sign up

Corporate Responsibility in South Africa
Philip Coetzer Phd, Business Consultant, South Africa, Member
Well done Anneke.
The situation and lessons learnt in South Africa are interesting and could give you another perspective....Sign up

Implementation Procedures for CSR Implementation
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
@Jevin K. Kiriago: In regard to your (emailed) question "... In your view are there any procedures or initiative tha...Sign up

Special Interest Group Leader
Ismael Bena - MBA
Management Consultant

Corporate Responsibility
Best Practices


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