Marketing of Corporate Responsibility Efforts

Corporate Responsibility
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Anneke Zwart
Student (University), Netherlands
CSR has become both a strategic approach through which competitive advantages can be created as well as overall social benefits. Due to the increased awareness among conscious consumers of social and environmental issues, CSR-initiatives have now also become an effective strategic marketing approach that can improve the corporate image, corporate reputation and value of companies. Lii, Wu and Ding (2013) identify 3 types of CSR-initiatives in sustainable marketing that all have a positive effect on consumers' brand awareness and perceived credibility of campaigns: 1. Sponsorship: An investment paid to a property in the form of cash, people or for example equipment that in turn provides companies access to an exploitable commercial potential related to the property. 2. Philanthropy: This type of marketing refers to a donation in cash or in-kind to a social/charitable cause without expecting a return. The main reason to give such a donation is just to “do the right thing”. Although the (...) Read more? Sign up for free

  Ismael Bena - MBA
Management Consultant, Netherlands
 

Pros and Cons of Cause-related Marketing

In regard to the mentioned facets of sustainable m (...)

  Jevin k. Kiriago
Student (MBA)
 

Inherent Conflict of Interest on Corporate Social Responsility

Some people argue that there is always a conflict (...)

  Philip Coetzer Phd
Business Consultant, South Africa
 

Corporate Responsibility in South Africa

Well done Anneke. The situation and lessons learn (...)

  Ismael Bena - MBA
Management Consultant, Netherlands
 

Implementation Procedures for CSR Implementation

@Jevin K. Kiriago: In regard to your (emailed) que (...)

 

More on Corporate Responsibility
Summary
Forum
🔥Corporate Responsibility: Different for Large and Small Firms?
Corporate Responsability Checklist
Corporate Social Responsibility: Corporate Foundations versus Normal Foundations
Examples of Truly Putting CSR into Practice
The Begin and End of Corporate Responsibility
Three Stages in Environmental Management
5 Ways to Set Up a Powerful CSR Program
Corporate Social Responsibility Reporting Standards
Critical Questioning About CSR
Is Acting Selflessly Required for Social Responsibility?
Legal and Tax Strategies to Support Corporate Social Responsibility Initiatives
Tips for Starting an Ethical Business or Social Enterprise
Types of Corporate Responsibility Initiatives (Griffin and Prakash)
What is the Role of Business Education Developing Corporate Social Responsibility Skills?
Consumer Skepticism About CSR Motives of Companies (Skarmeas and Leonidou)
Corporate Social Responsibility Focus Areas
CSR does not have to be Strategic
How to Measure the Impact of Corporate Social Responsibility (CSR)?
The Role of Corporate Social Responsibility in Employee Engagement
Classification of CSR Practices (Rangan ea)
Companies Shifting the CSR Paradigm
Corporate Social Responsibility Reporting Standards
Emerging South-centered CSR Agenda
Establishing Priorities for Action
From Reactive to Pro-active Corporate Social Responsibility
Marketing of Corporate Responsibility Efforts
Reasons for Corporate Responsability
Should CSR Lead the Fight against Global Inequality?
The Meaning of Sustainability as Perceived by Mainstream Consumers is Wrong
The Public Function of Commercial Banks: CSR Comes to Rescue
Three Types of Socially Responsible Organizations
Company Social-Economic Responsibility (CSER)
Obstacles to Sustainability: Is Sustainability Doomed to Fail?
Pyramid of Corporate Social Responsibility (Caroll)
CSR / CSV ⇒ Value / Values
Unification of Global Inter-relationships to Responsibly Sustain Food, Shelter and Work
Best Practices
Unethical Behavior and Child Labor in Supply Chains: Willful Ignorance
Four Stages of CSR-implementation (Martinuzzi and Krumay)
CSR Communication Should Be More Impactful
Taxation and Corporate Social Responsibility
Corporate Responsibility versus Porter's Shared Value
Special Interest Group

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