Marketing of Corporate Responsibility Efforts

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				              Marketing of Corporate Responsibility Efforts
Anneke Zwart, Student (University), Netherlands, Moderator
				                
				                CSR has become both a strategic approach through which competitive advantages can be created as well as overall social benefits. Due to the increased awareness among conscious consumers of social and environmental issues, CSR-initiatives have now also become an effective strategic marketing approach that can improve the corporate image, corporate reputation and value of companies. Lii, Wu and Ding (2013) identify 3 types of CSR-initiatives in sustainable marketing that all have a positive effect on consumers' brand awareness and perceived credibility of campaigns:

1. Sponsorship: An investment paid to a property in the form of cash, people or for example equipment that in turn provides companies access to an exploitable commercial potential related to the property.

2. Philanthropy: This type of marketing refers to a donation in cash or in-kind...
				            
				                  			Pros and Cons of Cause-related Marketing
																
																Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
In regard to the mentioned facets of sustainable marketing, I believe CrM is often perceived weaker, especially when practitioners (mis)use CrM for 'G...
				                  		
				                  			Inherent Conflict of Interest on Corporate Social Responsility
																
																Jevin k. Kiriago, Student (MBA), Member
Some people argue that there is always a conflict of interest on corporate social responsibility. In their view it is just a marketing strategy, it's ...
				                  		
				                  			Corporate Responsibility in South Africa
																
																Philip Coetzer Phd, Business Consultant, South Africa, Member
Well done Anneke.

The situation and lessons learnt in South Africa are interesting and could give you another perspective....
				                  		
				                  			Implementation Procedures for CSR Implementation
																
																Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
@Jevin K. Kiriago: In regard to your (emailed) question "... In your view are there any procedures or initiative tha...
				                  		
	                              Special Interest Group Leader
	                            
	                              Ismael Bena - MBA
Management Consultant
	                            
	                            Corporate Responsibility
	                          
	                                Summary
	                                ForumCorporate Responsibility: Different for Large and Small Firms?
Consumer Skepticism About CSR Motives of Companies (Skarmeas and Leonidou)
CSR does not have to be Strategic
How to Measure the Impact of Corporate Social Responsibility (CSR)?
The Role of Corporate Social Responsibility in Employee Engagement
Classification of CSR Practices (Rangan ea)
Companies Shifting the CSR Paradigm
Corporate Social Responsibility Reporting Standards
Emerging South-centered CSR Agenda
Establishing Priorities for Action
From Reactive to Pro-active Corporate Social Responsibility
Marketing of Corporate Responsibility Efforts
Reasons for Corporate Responsability
Should CSR Lead the Fight against Global Inequality?
The Meaning of Sustainability as Perceived by Mainstream Consumers is Wrong
The Public Function of Commercial Banks: CSR Comes to Rescue
Three Types of Socially Responsible Organizations
5 Ways to Set Up a Powerful CSR Program
Company Social-Economic Responsibility (CSER)
Corporate Social Responsibility Reporting Standards
Corporate Social Responsibility: Corporate Foundations versus Normal Foundations
Examples of Truly Putting CSR into Practice
Financial Strategies to Corporate Social Responsibility?
Obstacles to Sustainability: Is Sustainability Doomed to Fail?
Pyramid of Corporate Social Responsibility (Caroll)
Tips for Starting an Ethical Business or Social Enterprise
What is the Role of Business Education Developing Corporate Social Responsibility Skills?
Corporate Social Responsibility Focus Areas
CSR / CSV ⇒ Value / Values
Three Stages in Environmental Management
Unification of Global Inter-relationships to Responsibly Sustain Food, Shelter and Work
Best PracticesUnethical Behavior and Child Labor in Supply Chains: Willful Ignorance
Four Stages of CSR-implementation (Martinuzzi and Krumay)
CSR Communication Should Be More Impactful
Taxation and Corporate Social Responsibility
Corporate Responsability Checklist
Corporate Responsibility versus Porter's Shared Value
The Begin and End of Corporate Responsibility
Is Acting Selflessly Required for Social Responsibility?
Types of Corporate Responsibility Initiatives (Griffin and Prakash)
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