Obstacles to Sustainability: Is Sustainability Doomed to Fail?

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Corporate Responsibility > Best Practices

Ismael Bena - MBA, Management Consultant, Netherlands
A recent quote from Confino, J. (2013):
"Sustainability movement will fail unless it creates a compelling future vision. We will only create prosperity within planetary boundaries if we start to really believe it is possible".
Confino and others argue that without a clear overall vision of the future, which we all are willing to pursue in our quest for sustainability, we will not be able to close the ranks and reach a mainstream audience to embrace it. In the absence of a descriptive future vision, we cannot craft the path to get there. What would it take to craft such a vision and get the mainstream audience to align to this vision? If paradigm shifts requires close to a century to become effective, how do we excel to meet fundamental CSR and sustainability objectives within a few decades? Source: Confino, J., Guardian Professional, November 23rd, 2013 (...) Read more? Sign up for free

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