Obstacles to Sustainability: Is Sustainability Doomed to Fail?

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			              Obstacles to Sustainability: Is Sustainability Doomed to Fail?
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
			                
			                A recent quote from Confino, J. (2013):

"Sustainability movement will fail unless it creates a compelling future vision.

We will only create prosperity within planetary boundaries if we start to really believe it is possible".

Confino and others argue that without a clear overall vision of the future, which we all are willing to pursue in our quest for sustainability, we will not be able to close the ranks and reach a mainstream audience to embrace it. In the absence of a descriptive future vision, we cannot craft the path to get there.

What would it take to craft such a vision and get the mainstream audience to align to this vision?

If paradigm shifts requires close to a century to become effective, how do we excel to meet fundamental CSR and sustainability objectives within a few decades?

Source: Confino, J., Guardian Professional, November 23rd, 2013...
			            
			                  	Overcoming Obstacles to Sustainability Movement
														
														Leodegardo M. Pruna, Professor, Philippines, Member
Any sustainability movement is bound to meet obstacles along the way. A vision and a transformational leader are two important forces which cou...

			                  	In Sustainability, the Business Case is more Important than the Vision
														
														Love Lonnroth, Management Consultant, Sweden, Member
In the corporate movements that have really gained traction in recent years like Lean, BPR, corporate branding, there is a perceived link to financ...

			                  	Will New Methods for CSR Reporting Help?
														
														Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
@Love Lonnroth: I generally concur with your remark, … despite that the relation between sustainability and financia...

	                              Special Interest Group Leader
	                            
	                              Ismael Bena - MBA
Management Consultant
	                            
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