Reasons Underlying Corporate Social Responsability
Ismael Bena - MBA, Management Consultant, Netherlands, SIG Leader
In addition to Mehran's contribution, I would like to add that the 'CSR' activities should also be in line with a company's (long term) competitive position in order to gain shareholders' acceptance and approval for these activities.
As Mr. Pruna correctly mentioned, profit accumulation is a key objective for companies to survive. Hence satisfying its owners/shareholders becomes fundamental when allocating funds outside core activities.