Reasons for Corporate Responsibility

Corporate Responsibility
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Mehran Nejati
Student (University), Malaysia

Reasons for Corporate Responsibility

It's really important one understands the reasons for CSR. What really matters are the stakeholders and customer perceptions about these underlying reason(s) for CSR.
If the CSR activities of a company do not fit its mission or are perceived to be merely profit-oriented, this will affect the perception of customers about the company negatively.

  Leodegardo M. Pruna
Professor, Philippines
 

Underlying Reasons for CSR

Whether we like it or not, the company's life depends on profit. However, profit should not be equated with greed. That is were CSR comes in.
Internal and external customer satisfaction should be given attention by way of products and services which are not only up to standards but beyond.

  Ismael Bena MBA
Management Consultant, Netherlands
 

Reasons Underlying Corporate Social Responsibility

In addition to Mehran's contribution, I would like to add that the 'CSR' activities should also be in line with a company's (long term) competitive position in order to gain shareholders' acceptance and approval for these activities.
As Mr. Pruna correctly mentioned, profit accumulation is a key objective for companies to survive. Hence satisfying its owners/shareholders becomes fundamental when allocating funds outside core activities.

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