Corporate Reputation and the Economic Crisis

Corporate Reputation Management
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				              Corporate Reputation and the Economic Crisis

			                Sorryia Barnard

Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necessary to slip these principles for the quick buck! (...) Read more? Sign up for free
			            
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			                  		Reputation Part of a Social Complexity
														
														francisco

@Sorryia Barnard, Corporate reputation is one of the most important points of the RBV theory. This concept belongs to a social complexity which is very difficult to imitate for other companies. And if it´s rare and valuable this is a source of sustainable  competitive advantage (read Barney 1991).

So if lots of firms are slipping their principles, the ones who are not participating in this behavior could be in a strong position.
			                  	
			                  			Corporate Reputation Important Asset During Crisis

															Juan Jose Felix, Manager, Mexico, Member

With the current and market turbulence, corporate reputation is what is left to gain credibility and market trust.
			                  		
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