Corporate Reputation and the Economic Crisis

Corporate Reputation Management
Knowledge Center

 

Next Topic

Corporate Reputation Management > Forum > Corporate Reputation and the Economic Crisis

Corporate Reputation and the Economic Crisis
Sorryia Barnard
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necessary to slip these principles for the quick buck!
 

 
Reputation Part of a Social Complexity
francisco
@Sorryia Barnard, Corporate reputation is one of the most important points of the RBV theory. This concept belongs to a social complexity which is very difficult to imitate for other companies. And if its rare and valuable this is a source of sustainable competitive advantage (read Barney 1991).
So if lots of firms are slipping their principles, the ones who are not participating in this behavior could be in a strong position.
 

 
Corporate Reputation Important Asset During Crisis
Juan Jose Felix, Manager, Mexico, Member
With the current and market turbulence, corporate reputation is what is left to gain credibility and market trust.
 

     

Read all responses and join this discussion yourself.
Support your career and personal development with 12manage, the management platform.

    Log in


Special Interest Group Leader

Interested? Sign up for free.


Corporate Reputation Management
Summary
Forum
Best Practices


Corporate Reputation Management
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2019 12manage - The Executive Fast Track. V15.2 - Last updated: 17-11-2019. All names of their owners.