Corporate Reputation and the Economic Crisis

Corporate Reputation and the Economic Crisis

Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necessary to slip these principles for the quick buck!

		francisco
	Reputation Part of a Social Complexity @Sorryia Barnard, Corporate reputation is one of the most important points of the RBV theory. This concept belongs to a social complexity which is very difficult to imitate for other companies. And if it´s rare and valuable this is a source of sustainable competitive advantage (read Barney 1991). So if lots of firms are slipping their principles, the ones who are not participating in this behavior could be in a strong position.

		Juan Jose Felix Manager, Mexico
	Corporate Reputation Important Asset During Crisis With the current and market turbulence, corporate reputation is what is left to gain credibility and market trust.