Corporate Reputation and the Economic Crisis

Corporate Reputation Management
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Corporate Reputation Management > Best Practices > Corporate Reputation and the Economic Crisis

Corporate Reputation and the Economic Crisis
Sorryia Barnard
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necessary to slip these principles for the quick buck! (...) Read more? Sign up for free

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  Reputation Part of a Social Complexity
francisco
  @Sorryia Barnard, Corporate reputation is one of the most important points of the RBV theory. This concept belongs to a social complexity which is very difficult to imitate for other companies. And if its rare and valuable this is a source of sustainable competitive advantage (read Barney 1991).
So if lots of firms are slipping their principles, the ones who are not participating in this behavior could be in a strong position.

  Corporate Reputation Important Asset During Crisis
Juan Jose Felix, Manager, Mexico, Member
  With the current and market turbulence, corporate reputation is what is left to gain credibility and market trust.

   
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Corporate Reputation Management
Summary
Forum
🔥Building a Corporate Reputation Takes a Long Time
Corporate Reputation Quotient is Vital
Results More Important Than Reputation
Best Practices
🥇Measuring a Reputation
🥈Corporate Reputation versus Indentity
🥉Reputation Driver: Vision & Leadership
Research a Reputation
CEO Profile and Corporate Repuation
Corporate Identity MIx
Corporate Reputation and the Economic Crisis


Corporate Reputation Management
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