Corporate Reputation and the Economic Crisis

Corporate Reputation Management
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			              Corporate Reputation Management > Forum > Corporate Reputation and the Economic Crisis
			            
				              Corporate Reputation and the Economic Crisis

			                Sorryia Barnard
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necessary to slip these principles for the quick buck!
			            
			                  		Reputation Part of a Social Complexity
														
														francisco
@Sorryia Barnard, Corporate reputation is one of the most important points of the RBV theory. This concept belongs to a social complexity which is very difficult to imitate for other companies. And if it´s rare and valuable this is a source of sustainable  competitive advantage (read Barney 1991).

So if lots of firms are slipping their principles, the ones who are not participating in this behavior could be in a strong position.
			                  	
			                  			Corporate Reputation Important Asset During Crisis

															Juan Jose Felix, Manager, Mexico, Member
With the current and market turbulence, corporate reputation is what is left to gain credibility and market trust.
			                  		
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	                            Corporate Reputation Management
	                          
	                                Summary
	                                ForumMeasuring a Reputation
Research a Reputation
Corporate Identity MIx
Corporate Reputation and the Economic Crisis
Corporate Reputation Quotient is Vital
Results More Important Than Reputation

												              Best Practices
												            
		                          	Corporate Reputation versus Indentity
Reputation Driver: Vision & Leadership
CEO Profile and Corporate Repuation
Building a Corporate Reputation Takes a Long Time
Corporate Reputation Management
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