X
Why register?
Welcome to the world's #1 website about management.
- Discover 1000s of knowledge centers.
- Learn from colleagues and experts.
- Share best practices with 1,000,000 members.
- Accelerate your management career.
- 100% free.
|
Corporate Reputation and the Economic Crisis
Sorryia Barnard, USA
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necessary to slip these principles for the quick buck!
|
|
| |
|
Reputation Part of a Social Complexityfrancisco, Brazil @Sorryia Barnard, Corporate reputation is one of the most important points of the RBV theory. This concept belongs to a social complexity which is very difficult to imitate for other companies. And if itīs rare and valuable this is a source of sustainable competitive advantage (read Barney 1991).
So if lots of firms are slipping their principles, the ones who are not participating in this behavior could be in a strong position. |
|
| |
|
Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.
|
|
|
|
|
Special Interest Group Leader
|
|
|
More on Corporate Reputation Quotient
|
|
|
|
|
|
|
|
