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Corporate Reputation and the Economic Crisis
Sorryia Barnard, USA
Excellent reputations are developed overtime from principled behaviours, including honesty, accountability, and integrity. But in this competitive market, where profits are scarce, most feel it necessary to slip these principles for the quick buck!
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Reputation Part of a Social Complexityfrancisco, Brazil @Sorryia Barnard, Corporate reputation is one of the most important points of the RBV theory. This concept belongs to a social complexity which is very difficult to imitate for other companies. And if itīs rare and valuable this is a source of sustainable competitive advantage (read Barney 1991).
So if lots of firms are slipping their principles, the ones who are not participating in this behavior could be in a strong position. |
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