CEO Profile and Corporate Repuation

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Ideally, should the profile of the (CEO) of a firm match the main characteristics of the corporate brand or reputation? Does it matter if the firm we are dealing with is small or large? Does it matter in what industry the firm is active? Why (not)? (...) Read more? Sign up for free

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		Corporate Reputation and CEO Profile Madan Gopal Agarwal, Business Consultant, India, Member
	Corporate reputation is much bigger and more important than the CEO profile. Of course, in most of reputable companies, the CEO profile matches the main characteristics of the company. It is independent of the size or sector or industry for the simple reason that reputations stem from the positive perception of most of the stakeholders over a longer period of time about all characteristics they value.

		Corporate Reputation Quotient STEVE MWANSA
	The ideal CEO must have a combination of all attributes indicated above. (S)he should also have a balanced family life which aids in maintenance of correct emotional balance. The reputation of a corporate entity depends heavily on that of its CEO.

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