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kacil ndipnkongho
Student (Other), United Kingdom
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I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...) Read more? Sign up for free
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Eric Gichinga
Student (Other), Kenya
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Corporate Reputation versus Identity
Corporate identity is how the organization projects itself to the stakeholders. This is done through symbols (logo, color), communications (messages, tag lines) and behavior. The stakeholders then form an image of the company.
Over time this image forms the corporate reputation. In other words corporate reputation is the result of how effective an organisation's corporate communication is. I recommend 'CIM - Managing Corporate Reputation: Study Text' by BPP Learning Media.
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edward sevume
Sweden
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Corporate ID and Reputation
Well put Eric! By the way, one finds many times that a firm actually succeeds in projecting its ID but fails where its reputation is concerned.
This is where internal work within the company is important. In my view, it is about communication and educating those with a vested interest in the firms activities!
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Leodegardo M. Pruna
Professor, Philippines
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Corporate Identity Mix
There has to be a one to one correspondence betwee (...)
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Jagdish B Acharya
Consultant, India
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Identity is Often Static, Reputation is Dynamic
Identity is like a name to which other properties (...)
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