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Corporate Reputation versus Indentity
kacil ndipnkongho, Student (Other), United Kingdom, Member
I want to know if / how a corporate identity differs from the corporate reputation? Thanks...
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Corporate Reputation versus Identity
Eric Gichinga, Student (Other), Kenya, Member Corporate identity is how the organization projects itself to the stakeholders. This is done through symbols (logo, color), communications (messages, tag lines) and behavior. The stakeholders then form an image of the company.
Over time this image forms the corporate reputation. In other words corporate reputation is the result of how effective an organisation's corporate communication is. I recommend 'CIM - Managing Corporate Reputation: Study Text' by BPP Learning Media.
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