Corporate Reputation versus Indentity

Corporate Reputation Management
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kacil ndipnkongho
Student (Other), United Kingdom

Corporate Reputation versus Indentity

I want to know if / how a corporate identity differs from the corporate reputation? Thanks...

  Eric Gichinga
Student (Other), Kenya

Corporate Reputation versus Identity

Corporate identity is how the organization projects itself to the stakeholders. This is done through symbols (logo, color), communications (messages, tag lines) and behavior. The stakeholders then form an image of the company.
Over time this image forms the corporate reputation. In other words corporate reputation is the result of how effective an organisation's corporate communication is. I recommend 'CIM - Managing Corporate Reputation: Study Text' by BPP Learning Media.

  edward sevume

Corporate ID and Reputation

Well put Eric! By the way, one finds many times that a firm actually succeeds in projecting its ID but fails where its reputation is concerned.
This is where internal work within the company is important. In my view, it is about communication and educating those with a vested interest in the firms activities!

  Leodegardo M. Pruna
Professor, Philippines

Corporate Identity Mix

There has to be a one to one correspondence betwee...

  Jagdish B Acharya
Consultant, India

Identity is Often Static, Reputation is Dynamic

Identity is like a name to which other properties ...


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