Corporate Reputation versus Indentity

Corporate Reputation Management
Knowledge Center

Corporate Reputation Management > Best Practices

Sign up

kacil ndipnkongho
Student (Other), United Kingdom
I want to know if / how a corporate identity differs from the corporate reputation? Thanks... (...) Read more? Sign up for free

  Eric Gichinga
Student (Other), Kenya

Corporate Reputation versus Identity

Corporate identity is how the organization projects itself to the stakeholders. This is done through symbols (logo, color), communications (messages, tag lines) and behavior. The stakeholders then form an image of the company.
Over time this image forms the corporate reputation. In other words corporate reputation is the result of how effective an organisation's corporate communication is. I recommend 'CIM - Managing Corporate Reputation: Study Text' by BPP Learning Media.

  edward sevume

Corporate ID and Reputation

Well put Eric! By the way, one finds many times that a firm actually succeeds in projecting its ID but fails where its reputation is concerned.
This is where internal work within the company is important. In my view, it is about communication and educating those with a vested interest in the firms activities!

  Leodegardo M. Pruna
Professor, Philippines

Corporate Identity Mix

There has to be a one to one correspondence betwee (...)

  Jagdish B Acharya
Consultant, India

Identity is Often Static, Reputation is Dynamic

Identity is like a name to which other properties (...)


More on Corporate Reputation Management
🔥Building a Corporate Reputation Takes a Long Time
Corporate Identity MIx
Corporate Reputation and the Economic Crisis
Corporate Reputation Quotient is Vital
Results More Important Than Reputation
Best Practices
Measuring a Reputation
Corporate Reputation versus Indentity
Reputation Driver: Vision & Leadership
Research a Reputation
CEO Profile and Corporate Repuation
Special Interest Group

Are you interested in Corporate Reputation Management? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Corporate Reputation Management
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.7 - Last updated: 22-1-2021. All names of their owners.