Corporate Reputation versus Indentity


 
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Corporate Reputation versus Indentity
kacil ndipnkongho, Student (Other), United Kingdom, Member
I want to know if / how a corporate identity differs from the corporate reputation? Thanks......Sign up
 

 
Corporate Reputation versus Identity
Eric Gichinga, Student (Other), Kenya, Member
Corporate identity is how the organization projects itself to the stakeholders. This is done through symbols (logo, color), communications (mes...Sign up
 

 
Corporate ID and Reputation
edward sevume, Sweden, Member
Well put Eric! By the way, one finds many times that a firm actually succeeds in projecting its ID but fails where its reputation is concerned.
T...Sign up
 

 
Corporate Identity Mix
Leodegardo M. Pruna, Professor, Philippines, Member
There has to be a one to one correspondence between corporate identity and corporate image (or reputation).
Indeed corporate identity is w...Sign up
 

 
Identity is Often Static, Reputation is Dynamic
Jagdish B Acharya, Consultant, India, Premium Member
Identity is like a name to which other properties of the entity can be attached. It often is non judgemental and just like a pole to which rest can be...Sign up
 

 
 


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