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Corporate Reputation versus Indentity
kacil ndipnkongho, Student (Other), United Kingdom, Member
I want to know if / how a corporate identity differs from the corporate reputation? Thanks......
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Corporate Reputation versus Identity
Eric Gichinga, Student (Other), Kenya, Member Corporate identity is how the organization projects itself to the stakeholders. This is done through symbols (logo, color), communications (mes...
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Corporate ID and Reputation
edward sevume, Sweden, Member Well put Eric! By the way, one finds many times that a firm actually succeeds in projecting its ID but fails where its reputation is concerned.
T...
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Corporate Identity Mix
Leodegardo M. Pruna, Professor, Philippines, Member There has to be a one to one correspondence between corporate identity and corporate image (or reputation).
Indeed corporate identity is w...
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Identity is Often Static, Reputation is Dynamic
Jagdish B Acharya, Consultant, India, Premium Member Identity is like a name to which other properties of the entity can be attached. It often is non judgemental and just like a pole to which rest can be...
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