Reputation Driver: Vision & Leadership
Vikram Narang Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have a clear vision and a great reputation. (...) Read more? Sign up for free
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Leader must also ensure Adoptation of Vision
Edna Yaakov Efficient Leadership will constitute a vision which will be adopted by all organisation members - therefore the vision is part of the organization DNA, not only the CEO's.
All Board Members cascade down Vision
Gary Gates The vision of not just the CEO but all board members should be cascaded down through the ranks and emphasised at every level.
The mission statement from the board has to be precise and current to enhance the reputation of the company.
With the correct caliber of manager in place to carry out the mission statement, the company reputation can then be enhanced.