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Reputation Driver: Vision & Leadership
Vikram Narang
Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have a clear vision and a great reputation.
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Leader must also ensure Adoptation of Vision
Edna Yaakov Efficient Leadership will constitute a vision which will be adopted by all organisation members - therefore the vision is part of the organization DNA, not only the CEO's.
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Special Interest Group Leader
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Corporate Reputation Management
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