Reputation Driver: Vision & Leadership

Corporate Reputation Management
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Vikram Narang

Reputation Driver: Vision & Leadership

Amongst these 6 drivers of corporate reputation, vision & leadership is very important, because the reputation of a leader in the market decides the reputation of an organisation. The CEO should have a clear vision and a great reputation.

  Edna Yaakov

Leader must also ensure Adoptation of Vision

Efficient Leadership will constitute a vision which will be adopted by all organisation members - therefore the vision is part of the organization DNA, not only the CEO's.

  Gary Gates

All Board Members cascade down Vision

The vision of not just the CEO but all board members should be cascaded down through the ranks and emphasised at every level.
The mission statement from the board has to be precise and current to enhance the reputation of the company.
With the correct caliber of manager in place to carry out the mission statement, the company reputation can then be enhanced.


Right Leader with Right Vision is Paramount

People always look up to a leader to guide. Good m (...)



I think most organizations are "overmanaged" and " (...)

  Ahovi Francis


In fact I was impressed about your vision. I also (...)

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