Reputation Driver: Vision & Leadership

Leader must also ensure Adoptation of Vision
Edna Yaakov
Efficient Leadership will constitute a vision which will be adopted by all organisation members - therefore the vision is part of the organization DNA, not only the CEO's.

All Board Members cascade down Vision
Gary Gates
The vision of not just the CEO but all board members should be cascaded down through the ranks and emphasised at every level.
The mission statement from the board has to be precise and current to enhance the reputation of the company.
With the correct caliber of manager in place to carry out the mission statement, the company reputation can then be enhanced.

Right Leader with Right Vision is Paramount
Shriram
People always look up to a leader to guide. Good management practice, good products, corporate conduct, proactive market adaptability all percolate downwards. Since time began, we have always sought leaders to lead us. Therefore, the right leader with the right vision is paramount to build a socially responsible organisation. Leadership and vision show the organisation direction and maintains positive control. This imparts sustainability in the organisation. Products, performance, workplace environment ...all these will follow automatically when you have pragmatic leadership with vision.

Underled
Indrani
I think most organizations are "overmanaged" and "underled".
Good leadership not only motivates people but also helps them to work willingly for the organization.

Communication
Ahovi Francis
In fact I was impressed about your vision. I also want to add Communication to the subject of Corporate Reputation. Communication helps to build every organization, people of today find it very difficult to have good human relationships. It is well understood that communication is business and business is communication. Thanks