Research a Reputation

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			              Corporate Reputation Quotient > Forum > Research a Reputation
			            
				              Research a Reputation

			                Amanda
			                
			      					I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?
			            
			                  		Reputation Quotient Research
														
														Carlo
				                  	
You should 1. Determine who the stakeholders are and 2. Ask them about the 6 Reputation Drivers and their attributes via interviews and/or questionnaires.

You are advised to do your research each year / periodically, so you can compare the results over time.

The Reputation Institute has also a standard list, which allow you to benchmark yourself against other firms.
			                  	
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	                            Corporate Reputation Quotient
	                          
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