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Amanda, South Africa
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Research a Reputation
I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?
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Carlo, Netherlands
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Reputation Quotient Research
You should 1. Determine who the stakeholders are and 2. Ask them about the 6 Reputation Drivers and their attributes via interviews and/or questionnaires.
You are advised to do your research each year / periodically, so you can compare the results over time.
The Reputation Institute has also a standard list, which allow you to benchmark yourself against other firms.
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