Research a Reputation

Corporate Reputation Management
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			            	Amanda
			            
Research a Reputation

	          		I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?
				      
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						            	Carlo
												
				                Reputation Quotient Research

														You should 1. Determine who the stakeholders are and 2. Ask them about the 6 Reputation Drivers and their attributes via interviews and/or questionnaires.

You are advised to do your research each year / periodically, so you can compare the results over time.

The Reputation Institute has also a standard list, which allow you to benchmark yourself against other firms.
				                
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