Research a Reputation

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	              Research a Reputation

                Amanda

                I need to research the reputation of an organisation and would like to use the Fombrun model. How do I go about it?
            
                  Reputation Quotient Research
Carlo
You should 1. Determine who the stakeholders are and 2. Ask them about the 6 Reputation Drivers and their attributes via interviews and/or questionnaires.

You are advised to do your research each year / periodically, so you can compare the results over time.

The Reputation Institute has also a standard list, which allow you to benchmark yourself against other firms.

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