Corporate Reputation Based on Consistent Performance
Aparna Pandit, Manager, India, Member
Corporate reputation primarily is created based on the performance of the company and consistency of such profitability.
However, in these days, where in scams and unethical practices have become quite common, it is also essential that such reputation is consistent over a period of time
, not only for its financial growth but also for the hygienic factors such as proper accountability and clear allocation and sources of funds. A period of time may be 5 years, 10 years or more.
Essentially there must be ample time for the frauds to come out if any. Hence integrity and social responsibility would be one of the important reputation elements.