Building a Corporate Reputation Takes a Long Time

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Reputation cannot be built over night and there is no short cut to reputation building at the same time. It takes years of toil and hard work not only for the CEO but also the employees to be in line with the company's vision and long term goals. Then sky is the limit for the company and the corporate reputation quotient goes soaring sky high. (...) Read more? Sign up for free

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		Corporate Reputation Based on Consistent Performance Aparna Pandit, Manager, India, Member
	Corporate reputation primarily is created based on the performance of the company and consistency of such profitability. However, in these days, where in scams and unethical practices have become quite common, it is also essential that such reputation is consistent over a period of time, not only for its financial growth but also for the hygienic factors such as proper accountability and clear allocation and sources of funds. A period of time may be 5 years, 10 years or more. Essentially there must be ample time for the frauds to come out if any. Hence integrity and social responsibility would be one of the important reputation elements.

		Building a Corporate Reputation Takes a Long Time D.B.P. Huguenot PhD CFA, Management Consultant, United States, Member
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