Results More Important Than Reputation

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Corporate Reputation Quotient > Forum > Results More Important Than Reputation

Results More Important Than Reputation
Roepan, Student (Other), Netherlands, Member
I think that the result of a company is even more important than its reputation. After all what's the truth about most reputations? What really matters are the size of the firm and in which industry the company operates.

Profit > Reputation
Aruho, Student (University), Uganda, Member
Reputation not underrated, I think what matters most is the profit a CEO is able to declare at the end of a period. The reputation is a public ideological facade that may not very much account for the growth of an organisation. How efficient and organised that you are and what impact you can put on the organisation to increase profitability is what will aid organisational growth.

Corporate Reputation Increases Goodwill
casmir makoye, Business Consultant, Tanzania, Member
Corporate reputation of the organisation and CEO is crucial for image building and goodwill. It blends well with trust and delivery of goods and services that generate profits if efficiency is held constant.

Corporate Reputation Quotient is Vital
Andrea Kelly
Reputation is essential because it influences the sustainability of a company.
Although consumers are normally led by the reputation of brands (products and services) and tend to neglect the other CRQ factors somewhat, I have seen here in Jamaica that a company was closed down as consumers boycotted the company due to racist remarks.
The others factors are what shareholders and investors view as critical. Thus corporate reputation quotient is vital. How vital it is speaks forth whereby many companies, especially large and multinational organisations go an extra mile to build and maintain their reputations.

Results More Important Than Reputation
D.B.P. Huguenot PhD CFA, Management Consultant, United States, Member
Sarona, your comment is quite painful to read, though many corporation execs would agree. It is so much easier to reduce everything to a mere transaction, focus on the P/E ratios, and watch ones own treasury. Oracle Corporation is a good example.
Naturally this creates a dog-eat-dog executive environment. It is much harder to create an environment of trust, and environment that treats its people and its customers with sincere regard -- I almost said "unconditional regard" cf. Carl Rodgers, which would not be far from it.
It is hard to do this because it requires "character," just like man and women develop and show their personal character. It was the kind of viewpoint you mention that almost destroyed Hewlett Packard company until 2005. Another tech industry example, your view much in use at Oracle makes the company a famously an undesireable employer, and produces fantastically negative public opinions of investment banks.

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