Corporate Identity MIx

12manage is hiring Management/MBA Students!


 
Corporate Reputation Quotient > Forum Log in

Corporate Identity MIx
Harriet
Related to the Corporate Reputation is the the Corporate Identity Mix by Birkigt and Stadler (1986). Their model defines Corporate Identity as the Personality of the corporation. This Personality is built up from 3 things:
1. Behavior
2. Communication
3. Symbols.
The perception of the Corporate Identity by outsiders is called the Corporate Image. If there are major differences between the two, then action should be taken.
 

 















 

  Do you wish to study further? You can learn more from the summary, forum, discussions, lessons, courses, training, instructions, expert tips, best practices and education sources. Register.  


Special Interest Group Leader

You here


More on Corporate Reputation Quotient
Summary
Forum
Best Practices

Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V14.1 - Last updated: 18-6-2018. All names of their owners.