Utilizing a Core Competence
Once an organization has defined its Core Competence, finding or creating new markets to leverage the CC becomes a crucial task. Who can give some advise or suggest a generic method how such markets can be discovered? Please share your experiences.
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Burt Miller, US
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Finding Markets for Core Competences
Each year, we ask our SBU's to come up with new ideas. On top of that we established a Center of Excellence to assist in the process, nurture the CC and help think out of the box. Competitive Benchmarking is another track you may want to explore.
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Rajan Mani, India
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Markets for Core Competence
I doubt whether any generic method is feasible. After all, every market is unique and in the process of synchronising with core competence, the process of seeking best fit has to be undergone. I suppose this is where the concept of a 'strategic window' becomes relevant
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