Why Protect Core Competence?

Core Competence > Best Practices

In the best practices section you will find the best forum discussions within this knowledge area.

Why Protect Core Competence?
Ali Thiab
Why should a firm ensure its core competence is hard to imitate?
The whole market should be made aware about a firm's Core Competence (CC) and the firm should use it in their marketing/branding activities.
Do you agree... Why (not)?

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