Core Competence - How to avoid Imitation
If the competence is built around technological innovation
, keeping in mind consumer needs and preferences
, it gives the organization a distinct competitive advantage and market leadership in a niche segment, though it may not last too long if the organization does not innovate continuously. But if the competence is also built around the processes
through which to deliver superior service in the least possible time, it becomes extremely difficult to imitate. It also depends on the market being targeted, and product life-cycle, and consumer maturity curve.