Outside- in vs. Inside-out

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Outside- in vs. Inside-out
Dr. Uditha Liyanage
I think the debate on the wisdom of an "outside- in" vs. "inside-out" approache is misplaced. CC is clearly the latter but unless you match your CC with market opportunities, CC will not yield desired results.

Market or Competence first?
There is an important reason for considering caref...

Outside or Inside?
John Keifer
Hamel and Prahalad wrote 14 years (1994) ago about...

Use of Inside out
Agree to Mr Uditha: As the main goal of companies ...


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