Outside- in vs. Inside-out

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Outside- in vs. Inside-out
Dr. Uditha Liyanage
I think the debate on the wisdom of an "outside- in" vs. "inside-out" approache is misplaced. CC is clearly the latter but unless you match your CC with market opportunities, CC will not yield desired results.

Market or Competence first?
There is an important reason for considering carefully if an outside-in or an inside-out approach is adviseable: in reality you will often end up with...Sign up

Outside or Inside?
John Keifer
Hamel and Prahalad wrote 14 years (1994) ago about core competencies. Since then, firms have disintermediated to a large extent across many industrie...Sign up

Use of Inside out
Agree to Mr Uditha: As the main goal of companies serving the market and make money doing so, the whole idea of inside out seems a bit useless. If you...Sign up


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