The Virtual Company and Core Competences

Core Competence
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Best Practices
Jaap de Jonge
Editor, Netherlands

The Virtual Company and Core Competences

It's interesting to consider a Virtual Business when you are thinking about Core Competences:
1. The Virtual Company focuses as much as possible / entirely on its own Core Competence (Typically Marketing, Visioning, Innovation)
2. It outsources all it's other functions to strategic partners, who are very good at performing those functions or even have that function as their core competence.
The virtual company therefore could be said to derive its strength primarily from the way it deals with core competences...

  Steve Jackson
Manager, United Kingdom

Virtual Outsourcing...

Is there a particular case that comes to mind where a virtual organisation has enjoyed incremental success having outsourced its functions (and which ones?) and chosen to focus towards its core competence(s). And what were these competences? How were they for instance, able to benefit going forward, as a direct consequence of releasing control of specific aspects of their operations?
Or does virtualisation in this context remain merely conceptual as many have suggested?

  Jaap de Jonge
Editor, Netherlands

Outsourcing Example

I have seen Nike mentioned as an example of succesful outsourcing of many functions except for marketing which is viewed...


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