Brainstorming New Product Development
Lori Maxey, United States, Member
NPD requires the resources from the customers, sales & marketing, NPD engineering, sustaining engineering, customer service, cost accounting, planning, purchasing, production, assembly and last but not least the supplier.
All these departments have a great deal of information that if not shared at the inception stage of a new product could result in failure to launch the new product to production.
We have a brainstorm session on the front end, at the idea stage,
and tap all the above mentioned resources before we can say 'go for it'.
A lot of time and money is invested into creating a new product; a meeting of the many minds from different departments will make a stronger foundation when proposing a new idea and making the decision to move forward with new product.
After the project is approved, the core team is created, and the project is scheduled. The core team can now access and tap all the resources at participating departments and invite these departments to future meetings at an appropriate time.
Fibally, there are less road blocks by having such a brainstorm session early on.