Estabish a Distributed Innovation Group

Product Development
Knowledge Center


New Topic


Estabish a Distributed Innovation Group

In an article entitled "Teaming Up to Crack Innovation and Enterprise Integration, James Cash, Michael Earl and Robert Morison suggest to establish a Distributed Innovation Group (DIG) to deal with the problems of harvesting innovations, allocating resources and coordinating development in large companies. Such a DIG could perform the following tasks:
- Scout for new ideas and untapped potential in current technologies.
- Scan the external environment for emerging technologies.
- Facilitate participation in idea forums.
- Act as a center of innovation expertise.
- Publicize promising innovations.
- Fund and serve as an incubator for promising innovations.
(Source: HBR Nov 2008, p90-100)

  Lori Maxey

Brainstorming New Product Development

NPD requires the resources from the customers, sales & marketing, NPD engineering, sustaining engineering, customer service, cost accounting, planning, purchasing, production, assembly and last but not least the supplier.
All these departments have a great deal of information that if not shared at the inception stage of a new product could result in failure to launch the new product to production.
We have a brainstorm session on the front end, at the idea stage, and tap all the above mentioned resources before we can say 'go for it'.
A lot of time and money is invested into creating a new product; a meeting of the many minds from different departments will make a stronger foundation when proposing a new idea and making the decision to move forward with new product.
After the project is approved, the core team is created, and the project is scheduled. The core team can now access and tap all the resources at participating departments and invite these departments to future meetings at an appropriate time.
Fibally, there are less road blocks by having such a brainstorm session early on.

Start a new forum topic


More on Product Development
🔥The 5 Elements Innovation Framework (Bouquet et al.)
Estabish a Distributed Innovation Group
Iteration in Stage-Gate Model (Dr Cooper)
Ten Commandments for Intrapreneurs
Next Generation Stage Gate Approach
Agenda for a Stage-Gate Meeting?
Process for New Product Introduction
Best Practices
Stage-Gates are Not Limitative
Involving End Users in the Innovation Process
A Good Time to Innovate
My Views on Innovation in Countries
Stage-Gate Process for Quality
Students' Lack of Innovation
Tip: 10 Red Flags for Innovation
Innovation Leadership
Innovation in Emerging Economies
Innovation versus Improvisation
Special Interest Group

Are you interested in Product Development? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Product Development
Knowledge Center

About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2021 12manage - The Executive Fast Track. V15.8 - Last updated: 18-4-2021. All names of their owners.