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Estabish a Distributed Innovation Group
Edward
In an article entitled "Teaming Up to Crack Innovation and Enterprise Integration, James Cash, Michael Earl and Robert Morison suggest to establish a Distributed Innovation Group (DIG) to deal with the problems of harvesting innovations, allocating resources and coordinating development in large companies. Such a DIG could perform the following tasks:
- Scout for new ideas and untapped potential in current technologies.
- Scan the external environment for emerging technologies.
- Facilitate participation in idea forums.
- Act as a center of innovation expertise.
- Publicize promising innovations.
- Fund and serve as an incubator for promising innovations.
(Source: HBR Nov 2008, p90-100)
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Brainstorming New Product Development
Lori Maxey, United States, Member NPD requires the resources from the customers, sales & marketing, NPD engineering, sustaining engineering, customer service, cost accounting, planning...  |
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