The 5 Elements Innovation Framework (Bouquet et al.)

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The 5 Elements Innovation Framework (Bouquet et al.)
Jaap de Jonge, Editor, Netherlands
In an interesting article, IMD professors Bouquet, Barsoux and Wade are criticizing existing innovation frameworks for being UNREALISTIC (being overly linear [like the Waterfall and Stage-gate approaches], INCOMPLETE (not incorporating digital aspects, not being human-centric enough, over-emphasizing action and fast iteration [like Lean Start-up] and downplaying the importance of deep reflection, and MISLEADING (neglecting pitfalls and biases that may constrain creativity, over-focusing on users, and neglecting the importance of other stakeholders).

To avoid these issues with existing innovation approaches, they present their own Innovation Framework with 5 Elements. The aim of the 5 elements is to summarize and describe the way unconventional thinkers should and are approaching innovation:
  1. ATTENTION: Focus attention closely and with fresh eyes. Look through a fresh lens.
  2. PERSPECTIVE: Reserve time to step back to gain perspective. Step back ...Sign up

5 Elements of Innovation
Charles Tombazian, Management Consultant, United States, Member
I think there is value in the definitions of the 5 elements. Clearly these are things to think about when pursuing "innovation." I'm also glad to hear...Sign up

5 Elements of Innovation: More of the Same is not Bad
Steven Cooke
I'm glad to read that people are still trying to improve innovation and creativity. I agree with Charles that key points to review are always useful. ...Sign up

Nothing New Really
Kevin Duane
As is the case with so much HBR content it takes two different things and contrasts them as alternatives. It’s better to think of Bouquet, et al.’s in...Sign up

Awareness May Help in the Implementation
srinivas, Lecturer, India, Member
Awareness with regard to implementing the new ideas is also needed:
  • An overall insight into the implementation and later scaling up o...Sign up

5 Elements of Innovation
Molokanova, Professor, Ukraine, Member
I think that the framework of five elements is well suited only for the first stage of the innovation life cycle - for the development of a conceptual...Sign up

Mind-set Elements for Innovation
Maurice Hogarth, Consultant, United Kingdom, Premium Member
I cover these ‘elements’ in relation to AWARENESS of the backdrop, mind-set for every stage of EVERY innovative / developmental project. Many innovati...Sign up

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