The 5 Elements Innovation Framework (Bouquet et al.)

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The 5 Elements Innovation Framework (Bouquet et al.)
Jaap de Jonge, Management Consultant, Netherlands
In an interesting article, IMD professors Bouquet, Barsoux and Wade are criticizing existing innovation frameworks for being UNREALISTIC (being overly linear [like the Waterfall and Stage-gate approaches], INCOMPLETE (not incorporating digital aspects, not being human-centric enough, over-emphasizing action and fast iteration [like Lean Start-up] and downplaying the importance of deep reflection, and MISLEADING (neglecting pitfalls and biases that may constrain creativity, over-focusing on users, and neglecting the importance of other stakeholders). To avoid these issues with existing innovation approaches, they present their own Innovation Framework with 5 Elements. The aim of the 5 elements is to summarize and describe the way unconventional thinkers should and are approaching innovation:
  1. ATTENTION: Focus attention closely and with fresh eyes. Look through a fresh lens.
  2. PERSPECTIVE: Reserve time to step back to gain perspective. Step back to expand your unde (...) Read more? Sign up for free
 

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Charles Tombazian, Management Consultant, United States, Premium Member
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