Next Generation Stage Gate Approach

Product Development
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Joop Dat
CEO, Netherlands

Next Generation Stage Gate Approach

Whereas most Stage Gate models have a qualitative, non-financial orientation, Strat/Assess is a funnel innovation model, that can be used as a version of and in combination with the Robert G. Cooper Stage-Gate Model. Also it aligns as a more comprehensive alternative with the Bell-Mason Diagnostic which was adapted and improved.

What results is a next generation stage gate approach for:
1. Completing new business plans
2. Improving existing business plans
It contributes to a stretched decision-making oriented approach (especially financially by stage: most stage-gate models do not include the financial dimensions and implications) with "checks and balances" leading to "Survival of the fittest" business cases/projects/businesses.

Strat/Assess provides insight in business sensitivities like:
1. Optimism/realism risk
2. Financial risk
3. Non financial risks on timing, market criteria and core competences
4. Business development risk per business/project stage
5. Strategic and issue risks.
See also the descriptive demo on the stratecution website.

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