Iteration in Stage-Gate Model (Cooper)

Product Development
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Payos Njini
Student (University), South Africa

Iteration in Stage-Gate Model (Cooper)

This model is good for new product development but its execution appears to be sequential in nature.
(How) is the idea of iteration incorporated in the model?



Agile Stage-Gate

Agile project-management methods can be used in the innovation process and have a potential to reduce development time and increase the success rate of new products. An Agile method, such as Scrum, can be used within a structured innovation process with milestones and decision points, such as Stage-Gate.
A structured gating process for product innovation has clear benefits: Such a system allows management to select the best ideas and projects with more insight and knowledge; it also reduces the risk and costs of project failure and increases the chance of new products success.
A recent development in the field of innovation management combines the principles and methods of Agile project management whose origins lie in the software development world with the tried-and-proven Stage-Gate method for the development of new services and physical products. This new hybrid approach speeds up the innovation process, makes it more flexible and iterative, and ensures a measurable output early in the process.
Please share any further info you have on Agile Stage-Gate. Thank you.


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👀Iteration in Stage-Gate Model (Cooper)
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Process for New Product Introduction
Agenda for a Stage-Gate Meeting?
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