Involving End Users in the Innovation Process

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Stage-Gate > Best Practices > Involving End Users in the Innovation Process

Involving End Users in the Innovation Process
iryna pahur, Manager, Denmark, Member
Is it reasonable to involve end users in the innovation process within the company (during product development) at all the stages of the Stage-Gate model?

Involving End-users in Innovation
Bob van Eeuwijk
I think this is a good question. In my opinion it is reasonable to do it, since end-users ultimately have to adopt/use the innovation. But I don't think they should be involved in ALL stages, but only in one or two stages at the end.

Early Involvement of End-users in Innovation is Important
terry williams, Management Consultant, South Africa, Member
It is important to involve end users during the definition of needs and development of early concepts. It is too late at end stages.

Involving End Users in the Innovation Process
Fathi Ben Amer, Management Consultant, Libya, Member
End users are an important stakeholder. They reflect on the organization's production in a positive or negative way depending on how satisfied they are with the product or service, and thus on profit. Creative innovation plans, among other things, should give proper weight to end users when addressing innovation change plans to their organizations.

End Users and Innovation Process: Co-Creation!
R.S. MATHUR, Teacher, India, Member
Iryana, the new age of innovation is all about co-creation. Involving end users in as many stages of the innovation process ensures acceptability and success of the innovation.

Open Innovation - Boon or Bane? Definitely, a Boon!
Sneha, Student (University), Singapore, Member
There are many PROs to the approach to involve end users during the initial phase. This will lead to a greater extent of brainstorming, which otherwise will be confined only to the organisational boundaries.
However, the business strategy should factor in an approach to organize the tremendous inflow of ideas and arrive upon collective intelligence.

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