Involving End Users in the Innovation Process

Product Development
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iryna pahur
Manager, Denmark

Involving End Users in the Innovation Process

Is it reasonable to involve end users in the innovation process within the company (during product development) at all the stages of the Stage-Gate model?

  Bob van Eeuwijk, Netherlands
 

Involving End-users in Innovation

I think this is a good question. In my opinion it is reasonable to do it, since end-users ultimately have to adopt/use the innovation. But I don't think they should be involved in ALL stages, but only in one or two stages at the end.

  terry williams, South Africa
 

Early Involvement of End-users in Innovation is Important

It is important to involve end users during the definition of needs and development of early concepts. It is too late at end stages.

  Fathi Ben Amer
Management Consultant, Libya
 

Involving End Users in the Innovation Process

End users are an important stakeholder. They reflect on the organization's production in a positive or negative way depending on how satisfied they are with the product or service, and thus on profit. Creative innovation plans, among other things, should give proper weight to end users when addressing innovation change plans to their organizations.

  R.S. MATHUR
Teacher, India
 

End Users and Innovation Process: Co-Creation!

Iryana, the new age of innovation is all about co-creation. Involving end users in as many stages of the innovation process ensures acceptability and success of the innovation....

  Sneha
Student (University), Singapore
 

Open Innovation - Boon or Bane? Definitely, a Boon!

There are many PROs to the approach to involve end users during the initial phase. This will lead to a greater extent of brainstorming, which otherwise will be confined only to the organisational boun...

 

More on Product Development:
Summary
Forum
Stage-Gates are Not Limitative
👀Involving End Users in the Innovation Process
Politics and Innovation in Countries
Stage-Gate Process for Product Quality Improvement
Innovation in Emerging Economies
Innovation versus Improvisation
Iteration in Stage-Gate Model (Cooper)
Estabish a Distributed Innovation Group
Process for New Product Introduction
Agenda for a Stage-Gate Meeting?
Best Practices
Tip: 10 Red Flags for Innovation
Innovation Leadership
The 5 Elements Innovation Framework (Bouquet et al.)
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