INNOVATION versus IMPROVISATION
Guilluy Olivier, CxO / Board, France, Member
@Jose Luis Roces
: I disagree with your answer.
Improvisation and innovation are not playing in the same category and in a way are not to be opposed.
Improvisation is more about capacity to react in front of an unforeseen event and to leverage available resource to provide an answer.
Innovation is not answer to an event but a process and an attitude aiming at identifying opportunities and providing the framework to transform that idea into a product, solution, service.