Trends in Consumer Marketing and Resulting Consumer Behavior

Consumption Behavior
Knowledge Center

 

Next Topic

Consumption Behavior > Best Practices > Trends in Consumer Marketing and Resulting Consumer Behavior

Trends in Consumer Marketing and Resulting Consumer Behavior
Anneke Zwart, Student (University), Netherlands, Member
Fortin and Uncles (2011) reviewed the last decade in consumer marketing and its main developments and trends. They argue that the B2C marketing environment has made rapid transformations during this period, and can now be portrayed as turbulent and disruptive. These transformations have significantly changed the way that consumers behave and are therefore important to outline. What are the main drivers for those rapid changes? According to the authors, the following three major changes have resulted in rapid transformations that have significantly changed the consumer marketing environment and consumer behavior:
  1. PHYSICAL ENVIRONMENT CHANGES: This can refer to two different situations. First of all, it can refer to random acts of nature such as natural disasters, floods, tsunamis and earthquakes. Secondly it can also refer to human-made physical environment changes such as terrorism. Many of such occurrences have been accompanied by decreased economic activity by consumer (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Interested? Sign up for free.


Consumption Behavior
Summary
Forum
🔥4 Types of Consumer Buying Behavior (Assael)
How Social Networks Influence Product Adoption
Mental Accounting and Buyer Behavior
Consumer Behavior in Tourism: Concept and Importance
Best Practices
🥇Why do Consumers Rescind Products/Purchases?
Trends in Consumer Marketing and Resulting Consumer Behavior
🥉Why Consumers Purchase Goods or Services in the Informal Economy?
Consumer Buying Behavior wrt Health Care Products
The Role of Ethics in Consumer Purchasing Behavior
2- and 3-part Cost Structures in Consumer Behavior: The 'Free' Allowance
Why Consumers Using Price Comparison Sites not Always Buy the Lowest Price Product
Consumption Behavior in Dental/Oral Healthcare
Master Thesis Experiment Consumer Behavior in the Retail Environment


Consumption Behavior
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 4-6-2020. All names of their owners.