Linking Consumer behaviour with Marketing
I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth!
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Girish, India
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Understanding Consumer Psyche
You are right in saying that it is not possible to understand the human psyche completely, but that is not necessary for a marketer either; one can not deny that there are certain patterns which a similar group of consumers follow up to some extent and understanding those is very useful in marketing...
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Maxin, India
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The Mind of the Consumer
Marketing is not an exact science.
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Shobhit, India
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Understanding Psyche
The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences.
What a marketeer does is (s)he predicts the reaction of the masses, observes carefully. It's just a prediction and the more you hit the bulls eye, the better you are.
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Ramkishan Rajan, India
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Psychology and Consumer Behavior
Hi Surya,
To begin with, understanding the total psychology of the consumer isn't what consumer beh... Sign up
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Addae Michael, Ghana
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Why Marketing is Focusing on Customer Behaviour
A group of people sharing similar needs constitutes a market. Therefore, a business entity can exist... Sign up
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Linking Consumer Behaviour to Marketing
I fact, with the arrival of Neuromarketing and mobile phones this is becoming a reality, whether we ... Sign up
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