Linking Consumer behaviour with Marketing

Consumption Behavior
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Surya, UAE

Linking Consumer behaviour with Marketing

I have a small question.. If we could really link the consumer behavior and marketing ... we are assuming that the marketeer is capable of understanding the consumer psyche. I have a strong contention here, if a marketeer was so capable to understand human psychology, then forget marketing, we wont have problems existing on planet earth!


Girish, India

Understanding Consumer Psyche

You are right in saying that it is not possible to understand the human psyche completely, but that is not necessary for a marketer either; one can not deny that there are certain patterns which a similar group of consumers follow up to some extent and understanding those is very useful in marketing...

Maxin, India

The Mind of the Consumer

Marketing is not an exact science.

Shobhit, India

Understanding Psyche

The psyche of consumer is not the same in all circumstances. It changes, with his needs and experiences. What a marketeer does is (s)he predicts the reaction of the masses, observes carefully. It's just a prediction and the more you hit the bulls eye, the better you are.

Ramkishan Rajan, India

Psychology and Consumer Behavior

Hi Surya, To begin with, understanding the total psychology of the consumer isn't what consumer beh... Sign up

Addae Michael, Ghana

Why Marketing is Focusing on Customer Behaviour

A group of people sharing similar needs constitutes a market. Therefore, a business entity can exist... Sign up


Marketing Science

To respond to this question, it's necessary to believe in marketing science. This science depends on... Sign up

bright tiki
Business School Marketer, Zimbabwe

Understanding Consumer Behaviour is Helpful in Marketing

The idea behind understanding consumer behavior is for a marketeer to reduce uncertainty and be one ... Sign up

Ken Robb
Student (MBA), United States

Marketing is More Than Just Consumer Behavior

Even if we could fully understand why people do what they do, or why they purchase what they buy, ma... Sign up

Manoj Sahay
Consultancy, India

Predicting the Unpredictable is Understanding the Consumer Behaviour

It is quite true the each individual is unique however having said so, still we see certain common t... Sign up

Charles Gacheru Mwangi
Lecturer, Kenya

Linking Consumer Behaviour with Marketing

Marketing can be defined as a process of anticipating, identifying and satisfying consumer needs and... Sign up


Linking Consumer Behaviour to Marketing

I fact, with the arrival of Neuromarketing and mobile phones this is becoming a reality, whether we ... Sign up


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