Nowadays companies are seeking to create a memorable experience for their customers to stand out and win loyal customers. In order to achieve that, companies need to dig a little deeper into who their customers are, get to know what they really want/need, and how they feel to be able to offer them a product/service that not only meets but exceeds their expectations. One of the most popular ways to extrapolate this information is by using a (Customer) Empathy Map.
What is an Empathy Map?
the Empathy Map (EM) is a method that assists in designing business models according to customer perspectives. It goes beyond demographic characteristics and develops a better understanding of the customer's environment, behavior, aspirations, and concerns. In other words, it's a tool used when collecting data about the targeted customers to get a better understanding of them, as it visualizes their needs, condense customer data into a brief chart, and helps consider what customers want.
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