Consumption Behavior in Dental/Oral Healthcare

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Consumption Behavior in Dental/Oral Healthcare
Sanjay, Student (MBA), Canada

What is the typical consumption behaviour of consumers in the dental/oral healthcare market?
We intend to introduce a hypothetical product concept into this market that will be competing with regular dental healthcare products like toothbrushes, toothpastes and mouthwashes.
Any insight you could provide into the consumption behaviour in this market segment is appreciated.



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