Consumer Buying Behavior wrt Health Care Products

Consumption Behavior
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Student (University), Mauritius

Consumer Buying Behavior wrt Health Care Products

What are the factors influencing consumer buying behavior with reference to health care products?
In fact, I'm working on an assignment. Its title is 'Analysis of factors influencing consumer buying behavior with reference to health care products in Mauritius'. I'm having difficulty in writing my literature review and methodology.

Student (Other), United Kingdom

Consumer Behaviour In Health Care in Mauritius

Hello Mansha. From a Sociological standpoint, I believe a way to approach this question is to look up content on Mauritius’ social-cultural lifestyle. This should provide insights on how social-cultural factors are likely to influence consumer perceptions, buying intention, and ultimately purchase. Note buying intention and purchase are related but not necessarily synonymous.
Analysis of principles such as Pavlov's Classical Conditioning and Freud's Psychoanalytic Theory will also be helpful.
I hope this helps Mansha. All the best in your assignment.

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