Web Marketing in Africa
The speed of web marketing is a big challenge to marketers in Africa. We have a slow society, yet we have to particiate in international trade. Unless the mindset of most African people is changed I see a lot of trouble in the use of the 4S-es of the marketing mix in this region.
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bamtefa adedapo, Nigeria
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Even the Poor Can Use the Internet
The 4S Web Marketing Mix answers so many questions. The fact that it's research orientated and takes market trend, patterns and reaction makes it a powerful tool in marketing.
I come from Nigeria and over here we just discovered that even the poor can use the Internet so web marketing is at its peak.
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Austin Mac-Anabraba, United Kingdom
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Web Marketing in Africa
@Bamtefa adedapo: ..."even the poor can use the Intenet [in Nigeria] so web marketing is at its peak... Sign up
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