Web Marketing in Africa

Web Marketing (B2C Strategy)
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Wilber Nabimanya Katungwa
Student (Other), Uganda

Web Marketing in Africa

The speed of web marketing is a big challenge to marketers in Africa. We have a slow society, yet we have to particiate in international trade. Unless the mindset of most African people is changed I see a lot of trouble in the use of the 4S-es of the marketing mix in this region.


bamtefa adedapo, Nigeria

Even the Poor Can Use the Internet

The 4S Web Marketing Mix answers so many questions. The fact that it's research orientated and takes market trend, patterns and reaction makes it a powerful tool in marketing. I come from Nigeria and over here we just discovered that even the poor can use the Internet so web marketing is at its peak.

Henry Mpofu
Student (MBA), Namibia

The African Market is Ready for E-marketing

I tend to agree with Bamtefa. Web access is growing at a phenomenal pace in Africa. It is up to marketers to come up with web products that dove-tail nicely into the unique population groups of Africa. It is certainly missing the mark to think that African societies are slow.

Austin Mac-Anabraba, United Kingdom

Web Marketing in Africa

@Bamtefa adedapo: ..."even the poor can use the Intenet [in Nigeria] so web marketing is at its peak... Sign up


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