Marketing in the Internet Age

      
			              Best Practices
			            
							              20

		            		Jeff R., US
			            
Marketing in the Internet Age

	          		We should not think about Internet Marketing, but about Marketing in the Internet Age. 

The internet and similar (mobile) new technologies enable changes in many things: the position of customers, the way supply chains work, the availability of knowledge, new ways of learning, communication and interacting, etc, etc 

The Web Marketing Mix is a useful tool to analyze this in a practical yet strategic way from the perspective of starting a new business website.
				      
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						            	Ekow, Ghana
												
				                Internet Marketing Allows Small Firm to Reach a Global Market

													The use of the intenet in marketing is very useful especially for micro and small enterprises which may not be in the position to embark on large-scale advertising campaigns. Through the internet they may be able to reach a large target market.
				                
										              2

						            	Zhu
assistant to manager, China
												
				                Benefits of Internet Marketing

													Internet marketing does help some small firms to achieve their goals. Take exporting company for exa... Sign up
				              
										              -1

						            	Rich Kottmeyer
Business Consultant, United States
												
				                Marketing is not Defined by What Media is Used

													Marketing remains the same conceptually overtime and during periods of change.  The concept of marke... Sign up
				              
										              1

						            	Wilber Nabimanya Katungwa
Student (Other), Uganda
												
				                Internet Marketing is Lacking in Africa

													As the MDCs are enjoying the cost effectiveness of e-marketing, lDCs especially in Africa are still ... Sign up
				              
										              1

						            	sally
manage, China
												
				                Marketing has Changed due to the Internet

													Internet has changed marketing principles. See Kelly's 12 Principles of the Network Economy.
Howeve... Sign up
				              
										              0

						            	Michael  Goss
Student (University), Ireland
												
				                4 P's in Internet Age

													I believe that the 4p's in the new marketing via the internet no longer has the same validity as it ... Sign up
				              
										              2

						            	Ankur Khalasi
Manager, Thailand
												
				                Many Internet Buyer are having Fear of Being Cheated

													@Sally: many people believe that companies expand their business by cheating their customers.
So be... Sign up
				              
										              0

						            	S Shyam Prasad
Professor, India
												
				                Four Ps of Marketing Remain the Same

													The 4 P's of marketing remain the same. The web marketing mix is part of either promotion or place(d... Sign up
				              
										              0

						            	Jaap de Jonge
Editor, Netherlands
												
				                Marketing in the Internet Age

													Note that the discussion is not just about the 4Ps in the internet age, but about MARKETING in the i... Sign up
				              
										              0

						            	DeviP
Teacher, India
												
				                Different Ways to Interact and Engage with the Customer

													The latest web technologies are providing various tools for the companies to interact with their cus... Sign up
				              
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