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Marketing in the Internet Age
Jeff R.
We should not think about Internet Marketing, but about Marketing in the Internet Age.
The internet and similar (mobile) new technologies enable changes in many things: the position of customers, the way supply chains work, the availability of knowledge, new ways of learning, communication and interacting, etc, etc
The Web Marketing Mix is a useful tool to analyze this in a practical yet strategic way from the perspective of starting a new business website.
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Benefits of Internet Marketing
Zhu, assistant to manager, China, Member Internet marketing does help some small firms to achieve their goals. Take exporting company for example, instead of using a real, physical exhibition...  |
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Marketing is not Defined by What Media is Used
Rich Kottmeyer, Business Consultant, United States, Member Marketing remains the same conceptually overtime and during periods of change. The concept of marketing is remarkably similar in emerging economies a... |
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Internet Marketing is Lacking in Africa
Wilber Nabimanya Katungwa, Student (Other), Uganda, Member As the MDCs are enjoying the cost effectiveness of e-marketing, lDCs especially in Africa are still suffering high costs. Whatever is done using the I... |
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4 P's in Internet Age
Michael Goss, Student (University), Ireland, Member I believe that the 4p's in the new marketing via the internet no longer has the same validity as it had in the past.
The only one that is a const... |
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Four Ps of Marketing Remain the Same
S Shyam Prasad, Professor, India, Member The 4 P's of marketing remain the same. The web marketing mix is part of either promotion or place(distribution). Only that much has evolved, and the ... |
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Marketing in the Internet Age
Jaap de Jonge, CEO, Netherlands, Editor Note that the discussion is not just about the 4Ps in the internet age, but about MARKETING in the internet age.... |
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Special Interest Group Leader
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Web Marketing Mix
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