Marketing in the Internet Age


 
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Marketing in the Internet Age
Jeff R.
We should not think about Internet Marketing, but about Marketing in the Internet Age.
The internet and similar (mobile) new technologies enable changes in many things: the position of customers, the way supply chains work, the availability of knowledge, new ways of learning, communication and interacting, etc, etc
The Web Marketing Mix is a useful tool to analyze this in a practical yet strategic way from the perspective of starting a new business website.
 

 
Internet Marketing Allows Small Firm to Reach a Global Market
Ekow
The use of the intenet in marketing is very useful especially for micro and small enterprises which may not be in the position to embark on large-scal...Sign up
 

 
Benefits of Internet Marketing
Zhu, assistant to manager, China, Member
Internet marketing does help some small firms to achieve their goals. Take exporting company for example, instead of using a real, physical exhibition...Sign up
 

 
Marketing is not Defined by What Media is Used
Rich Kottmeyer, Business Consultant, United States, Member
Marketing remains the same conceptually overtime and during periods of change. The concept of marketing is remarkably similar in emerging economies a...Sign up
 

 
Internet Marketing is Lacking in Africa
Wilber Nabimanya Katungwa, Student (Other), Uganda, Member
As the MDCs are enjoying the cost effectiveness of e-marketing, lDCs especially in Africa are still suffering high costs. Whatever is done using the I...Sign up
 

 
Marketing has Changed due to the Internet
sally, manage, China, Member
Internet has changed marketing principles. See Kelly's 12 Principles of the Network Eco...Sign up
 

 
4 P's in Internet Age
Michael Goss, Student (University), Ireland, Member
I believe that the 4p's in the new marketing via the internet no longer has the same validity as it had in the past.
The only one that is a const...Sign up
 

 
Many Internet Buyer are having Fear of Being Cheated
Ankur Khalasi, Manager, Thailand, Member
@Sally: many people believe that companies expand their business by cheating their customers.
So before makin...Sign up
 

 
Four Ps of Marketing Remain the Same
S Shyam Prasad, Professor, India, Member
The 4 P's of marketing remain the same. The web marketing mix is part of either promotion or place(distribution). Only that much has evolved, and the ...Sign up
 

 
Marketing in the Internet Age
Jaap de Jonge, CEO, Netherlands, Editor
Note that the discussion is not just about the 4Ps in the internet age, but about MARKETING in the internet age....Sign up
 

 
Different Ways to Interact and Engage with the Customer
DeviP, Teacher, India, Member
The latest web technologies are providing various tools for the companies to interact with their customers. For example a chat application, feedback f...Sign up
 

 
 


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