Marketing in the Internet Age

Web Marketing (B2C Strategy)
Knowledge Center

Best Practices
Jeff R., US

Marketing in the Internet Age

We should not think about Internet Marketing, but about Marketing in the Internet Age.
The internet and similar (mobile) new technologies enable changes in many things: the position of customers, the way supply chains work, the availability of knowledge, new ways of learning, communication and interacting, etc, etc
The Web Marketing Mix is a useful tool to analyze this in a practical yet strategic way from the perspective of starting a new business website.

  Ekow, Ghana
 

Internet Marketing Allows Small Firm to Reach a Global Market

The use of the intenet in marketing is very useful especially for micro and small enterprises which may not be in the position to embark on large-scale advertising campaigns. Through the internet they may be able to reach a large target market.

  Zhu
assistant to manager, China
 

Benefits of Internet Marketing

Internet marketing does help some small firms to achieve their goals. Take exporting company for example, instead of usi...

  Rich Kottmeyer
Business Consultant, United States
 

Marketing is not Defined by What Media is Used

Marketing remains the same conceptually overtime and during periods of change. The concept of marketing is remarkably s...

  Wilber Nabimanya Katungwa
Student (Other), Uganda
 

Internet Marketing is Lacking in Africa

As the MDCs are enjoying the cost effectiveness of e-marketing, lDCs especially in Africa are still suffering high costs...

  sally
manage, China
 

Marketing has Changed due to the Internet

Internet has changed marketing principles. See Kelly's 12 Principles of the Network Economy. However there are some dra...

  Michael Goss
Student (University), Ireland
 

4 P's in Internet Age

I believe that the 4p's in the new marketing via the internet no longer has the same validity as it had in the past. Th...

  Ankur Khalasi
Manager, Thailand
 

Many Internet Buyer are having Fear of Being Cheated

@Sally: many people believe that companies expand their business by cheating their customers. So before making a purcha...

  S Shyam Prasad
Professor, India
 

Four Ps of Marketing Remain the Same

The 4 P's of marketing remain the same. The web marketing mix is part of either promotion or place(distribution). Only t...

  Jaap de Jonge
Editor, Netherlands
 

Marketing in the Internet Age

Note that the discussion is not just about the 4Ps in the internet age, but about MARKETING in the internet age....

  DeviP
Teacher, India
 

Different Ways to Interact and Engage with the Customer

The latest web technologies are providing various tools for the companies to interact with their customers. For example ...

 

More on Web Marketing (B2C Strategy):
Summary
Forum
Digital / Web Marketing versus Traditional
How to Build a Successful Online Platform: Edelman 5-Question Framework
A/B Testing. Fundamentals and Tips
Digital Marketing ROI? Metrics for Social Media Campaigns
🔥Content Marketing
Lead Generation: List of Traditional and Digital Techniques
Publisher (books) goes Social Media; Do or Donít?
The E-Marketing Model used by Facebook
Video Marketing: Tips to Improve your Video Content
Web Marketing Obeys to other Rules than Traditonal Marketing
Best Practices
👀Marketing in the Internet Age
Web Marketing in Africa
Special Interest Group

Do you have a keen interest in Web Marketing (B2C Strategy)? Become our SIG Leader

Web Marketing (B2C Strategy)
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2022 12manage - The Executive Fast Track. V15.8 - Last updated: 7-7-2022. All names ô of their owners.