Marketing in the Internet Age

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Marketing in the Internet Age
Jeff R.
We should not think about Internet Marketing, but about Marketing in the Internet Age.
The internet and similar (mobile) new technologies enable changes in many things: the position of customers, the way supply chains work, the availability of knowledge, new ways of learning, communication and interacting, etc, etc
The Web Marketing Mix is a useful tool to analyze this in a practical yet strategic way from the perspective of starting a new business website.

Internet Marketing Allows Small Firm to Reach a Global MarketSign up
The use of the intenet in marketing is very useful...

Benefits of Internet MarketingSign up
Zhu, Member
Internet marketing does help some small firms to a...

Marketing is not Defined by What Media is UsedSign up
Rich Kottmeyer, Member
Marketing remains the same conceptually overtime a...

Internet Marketing is Lacking in AfricaSign up
Wilber Nabimanya Katungwa, Member
As the MDCs are enjoying the cost effectiveness of...

Marketing has Changed due to the InternetSign up
sally, Member
Internet has changed marketing principles. See Kel...

4 P's in Internet AgeSign up
Michael Goss, Member
I believe that the 4p's in the new marketing via t...


Four Ps of Marketing Remain the SameSign up
S Shyam Prasad, Member
The 4 P's of marketing remain the same. The web ma...

Marketing in the Internet AgeSign up
Jaap de Jonge, Editor
Note that the discussion is not just about the 4Ps...

Different Ways to Interact and Engage with the CustomerSign up
DeviP, Member
The latest web technologies are providing various ...


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