Marketing in the Internet Age

Web Marketing (B2C Strategy)
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Jeff R., US

Marketing in the Internet Age

We should not think about Internet Marketing, but about Marketing in the Internet Age.
The internet and similar (mobile) new technologies enable changes in many things: the position of customers, the way supply chains work, the availability of knowledge, new ways of learning, communication and interacting, etc, etc
The Web Marketing Mix is a useful tool to analyze this in a practical yet strategic way from the perspective of starting a new business website.


Ekow, Ghana

Internet Marketing Allows Small Firm to Reach a Global Market

The use of the intenet in marketing is very useful especially for micro and small enterprises which may not be in the position to embark on large-scale advertising campaigns. Through the internet they may be able to reach a large target market.

assistant to manager, China

Benefits of Internet Marketing

Internet marketing does help some small firms to achieve their goals. Take exporting company for exa... Sign up

Rich Kottmeyer
Business Consultant, United States

Marketing is not Defined by What Media is Used

Marketing remains the same conceptually overtime and during periods of change. The concept of marke... Sign up

Wilber Nabimanya Katungwa
Student (Other), Uganda

Internet Marketing is Lacking in Africa

As the MDCs are enjoying the cost effectiveness of e-marketing, lDCs especially in Africa are still ... Sign up

manage, China

Marketing has Changed due to the Internet

Internet has changed marketing principles. See Kelly's 12 Principles of the Network Economy. Howeve... Sign up

Michael Goss
Student (University), Ireland

4 P's in Internet Age

I believe that the 4p's in the new marketing via the internet no longer has the same validity as it ... Sign up

Ankur Khalasi
Manager, Thailand

Many Internet Buyer are having Fear of Being Cheated

@Sally: many people believe that companies expand their business by cheating their customers. So be... Sign up

S Shyam Prasad
Professor, India

Four Ps of Marketing Remain the Same

The 4 P's of marketing remain the same. The web marketing mix is part of either promotion or place(d... Sign up

Jaap de Jonge
Editor, Netherlands

Marketing in the Internet Age

Note that the discussion is not just about the 4Ps in the internet age, but about MARKETING in the i... Sign up

Teacher, India

Different Ways to Interact and Engage with the Customer

The latest web technologies are providing various tools for the companies to interact with their cus... Sign up


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