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Digital / Web Marketing versus Traditional

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Web Marketing (B2C Strategy)
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John Chin, US

Digital / Web Marketing versus Traditional

Another difference with traditional marketing (mix) is that in web marketing individual clients can be - and often are - reached ("One-to-One Marketing"), such as in the case of search marketing and social media marketing. Traditionally marketing is One-to-Many. The 4th P - Promotion - is still relevant on the web...
 

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2
soumyasattwa roy
corporate sales online media, India
 

Internet Marketing Advantages

The biggest advantages in digital/web marketing are: very cost effective, target oriented and the ROI is very high as the response and the analysis can be seen and measured. It also reduces spill over in most of the cases.

 
2
Siliakus
Teacher, Netherlands
 

Internet Marketing is a 2-way Street

One should also take into consideration that if not used properly in an organisation and only as a promotional tool, the effect of internet marketing could become suboptimal or even a disadvantage.
Internet/digital/social media marketing should always be a 2-way street—connecting with your (potential) customers. If you are not willing or capable to do this, forget it!

 

More on Web Marketing (B2C Strategy):
Summary
Discussion Topics
topic Marketing in the Internet Age
👀Digital / Web Marketing versus Traditional
topic How to Build a Successful Online Platform: Edelman 5-Question Framework
topic Web Marketing in Africa
topic A/B Testing. Fundamentals and Tips
topic Digital Marketing ROI? Metrics for Social Media Campaigns
🔥 Content Marketing
topic Lead Generation: List of Traditional and Digital Techniques
topic Publisher (books) goes Social Media; Do or Don’t?
topic The E-Marketing Model used by Facebook
topic Video Marketing: Tips to Improve your Video Content
topic Web Marketing Obeys to other Rules than Traditonal Marketing
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More on Web Marketing (B2C Strategy):
Summary
Discussion Topics
topic Marketing in the Internet Age
👀Digital / Web Marketing versus Traditional
topic How to Build a Successful Online Platform: Edelman 5-Question Framework
topic Web Marketing in Africa
topic A/B Testing. Fundamentals and Tips
topic Digital Marketing ROI? Metrics for Social Media Campaigns
🔥 Content Marketing
topic Lead Generation: List of Traditional and Digital Techniques
topic Publisher (books) goes Social Media; Do or Don’t?
topic The E-Marketing Model used by Facebook
topic Video Marketing: Tips to Improve your Video Content
topic Web Marketing Obeys to other Rules than Traditonal Marketing
Special Interest Group

SIG Leader

Do you know a lot about Web Marketing (B2C Strategy)? Become our SIG Leader

Knowledge Center

Web Marketing (B2C Strategy)
Knowledge Center



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