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Web Marketing vs Traditional
John Chin, US
Another difference with traditional marketing (mix) is that in web marketing individual clients can be - and often are - reached ("One-to-One Marketing"), such as in the case of popular search marketing. Traditionally marketing is One-to-Many. The 4th P - Promotion - is still relevant on the web...
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Internet Marketing Advantagessoumyasattwa roy, corporate sales online media, India The biggest advantages in web marketing are: very cost effective, target oriented and the ROI is very high as the response and the analysis can be seen and measured. It also reduces spill over in most of the cases. |
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Internet Marketing DisadvantageSiliakus, Teacher, Netherlands One should also take into consideration that if not used properly in an organisation and only as a promotional tool, the use of internet marketing could become a disadvantage. Internet marketing should always be a 2-way street. Connecting with your (potential) customers. If you are not willing or capable to do this, forget it! |
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Special Interest Group Leader
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More on Web Marketing Mix
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