Digital / Web Marketing versus Traditional

Web Marketing (B2C Strategy)
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John Chin, US

Digital / Web Marketing versus Traditional

Another difference with traditional marketing (mix) is that in web marketing individual clients can be - and often are - reached ("One-to-One Marketing"), such as in the case of search marketing and social media marketing. Traditionally marketing is One-to-Many. The 4th P - Promotion - is still relevant on the web...


soumyasattwa roy
corporate sales online media, India

Internet Marketing Advantages

The biggest advantages in digital/web marketing are: very cost effective, target oriented and the ROI is very high as the response and the analysis can be seen and measured. It also reduces spill over in most of the cases.

Teacher, Netherlands

Internet Marketing is a 2-way Street

One should also take into consideration that if not used properly in an organisation and only as a promotional tool, the effect of internet marketing could become suboptimal or even a disadvantage.
Internet/digital/social media marketing should always be a 2-way street—connecting with your (potential) customers. If you are not willing or capable to do this, forget it!


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