Content Marketing

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Content Marketing
Sarah Daghman, Lecturer, Russian Federation
Content Marketing (CM) is a type of marketing that focuses on creating and publishing valuable, consistent, and relevant content (videos, blogs, text, etc.), which does not directly promote the brand but aims to provide important information that benefits the public and indirectly motivates them to take an interest in the company's products or services, which will ultimately drive them to make purchasing decisions. CM enables companies and brands to communicate with their audiences in an attractive and effective way, gain their confidence, and provide them with useful information in a continuous and enjoyable way. The essence of CM is the belief that if businesses deliver consistent, ongoing valuable content to their audience, they will ultimately win their trust and admiration which transforms into long-lasting relationships.

Content Types and Forms

CM may be done in the many different types and forms, including:
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  How to Choose the Appropriate Content?
Sarah Daghman, Lecturer, Russian Federation
  (...) 13-7-2020

  Characteristics of Good Content
Sarah Daghman, Lecturer, Russian Federation
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Web Marketing (B2C Strategy)
Summary
Forum
Content Marketing
Video Marketing: Tips to Improve your Video Content
🔥Data-Driven Marketing Approach
Best Practices
🥇Marketing in the Internet Age
🥈Web Marketing vs Traditional
🥉How to Build a Successful Online Platform: Edelman 5-Question Framework
Web Marketing in Africa
A/B Testing. Fundamentals and Tips
Digital Marketing ROI? Metrics for Social Media Campaigns
Lead Generation: List of Traditional and Digital Techniques
Publisher (books) goes Social Media; Do or Donít?
The E-Marketing Model used by Facebook
Web Marketing Obeys to other Rules than Traditonal Marketing


Web Marketing (B2C Strategy)
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