Online video might not be the easiest marketing technique to take on, more businesses are carving out time and resources to ensure it's on their list. There are different types of video content that you can create to market your business. One of the main video content types that businesses use is explainer video which is a short video explaining products or services. Other popular types of video content include vlogs (video blogs), video interviews, video presentations, tutorials, product reviews, product demos, recordings of live streams, video testimonials, and video ads.
The popularity of videos is growing as the favourite content type on social media. As per Stats, an average internet user spent 6:48 Hours per week watching videos. 8 out of 10 people purchase a software or an app after watching the video. As video gains the popularity in the purchase decision, it has also become a favourite marketing tool of the marketers.
Here are 4 tips to improve your video content: