A/B Testing. Fundamentals and Tips

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What is A/B Testing? It is essentially a way of by comparing two versions of some thing/object to find out which one performs better. A/B Testing was traditionally associated with website and app design. But it is now also being used extensively in the digital marketing space to compare various messages and campaigns and figure out which are most suitable for a particular market or target group. How does A/B Testing Work? You start A/B testing by deciding what you want to test. Suppose you want to determine the best size of the "Subscribe" button of a business website. Then you need to decide how will you evaluate the performance. That is, you need to decide on the you will use to judge the results. For example, your KPI or metric could be the number of visitors who click the subscribe button. Now to run the test you should have and show 2 equal versions of the website where the only difference is the size of the subscribe button. You have to show these versions to people at r (...) Read more? Sign up for free

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