Digital Marketing ROI? Metrics for Social Media Campaigns
Digital marketing Return on Investment (ROI) is the measure of the profit or loss that you generate on a digital marketing campaign, based on the amount of money you have invested.
Here are a bunch of specific metrics to track each stage of a social media campaign. This set of metrics will not only help you determine your overall digital marketing ROI (which comes in the late-stage of your campaign), but also help you to optimize early stages of a campaign.
A. Early-Stage Metrics for Social Media Campaigns
At this stage, your objectives are to build brand awareness through your organic posts. The relevant metrics can be separated into two sub categories: Soft and Hard Metrics:
# FOLLOWERS: How many people are interested in your brand and what you have to say, on each of your channels.
ENGAGEMENT: Clicks, likes, shares, and comments on your posts and time spent watching your videos.
REACH/IMPRESSIONS: Number of people who have seen your posts. This is ...