Digital Marketing ROI? Metrics for Social Media Campaigns

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Web Marketing (B2C Strategy) > Forum > Digital Marketing ROI? Metrics for Social Media Campaigns

🔥NEW Digital Marketing ROI? Metrics for Social Media Campaigns
Liem Nguyen, Strategy Consultant, Canada, Premium Member

Digital marketing Return on Investment (ROI) is the measure of the profit or loss that you generate on a digital marketing campaign, based on the amount of money you have invested. Here are a bunch of specific metrics to track each stage of a social media campaign. This set of metrics will not only help you determine your overall digital marketing ROI (which comes in the late-stage of your campaign), but also help you to optimize early stages of a campaign. A. Early-Stage Metrics for Social Media Campaigns At this stage, your objectives are to build brand awareness through your organic posts. The relevant metrics can be separated into two sub categories: Soft and Hard Metrics: Soft Metrics:
  1. # FOLLOWERS: How many people are interested in your brand and what you have to say, on each of your channels.
  2. ENGAGEMENT: Clicks, likes, shares, and comments on your posts and time spent watching your videos.
  3. REACH/IMPRESSIONS: Number of people who have (...) Read more? Sign up for free
 

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