Lead Generation: List of Traditional and Digital Techniques

Web Marketing (B2C Strategy)
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Liem Nguyen, Strategy Consultant, Canada
Lead generation is the process of generating interest in a company's brand, products, or services using inbound and outbound marketing strategies. There are two distinct lead generation categories: Offline and Online. Offline used to be the prevalent form of marketing. It has a long history. Typical traditional lead generation methodologies are:
  1. Phone Calls
  2. Trade Show Booths
  3. Seminar or Conference Presentations
  4. Event Sponsoring
  5. Direct Mail
  6. Advertisements
  7. Publishing Entertaining or Educational Content in Print Mediums
Nowadays, more people are using the internet and social media. Therefore, offline has become less relevant and there has been a shift to online or digital lead generation by marketers. Here are 8 popular digital lead generation techniques:
  1. INFLUENCER MARKETING: Influencers are persons, brands, or digital entities that have authority in their pa (...) Read more? Sign up for free

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