Lead Generation: List of Traditional and Digital Techniques

Web Marketing (B2C Strategy)
Knowledge Center

Web Marketing (B2C Strategy) > Forum

New Topic

Liem Nguyen
Strategy Consultant, Canada
Lead generation is the process of generating interest in a company's brand, products, or services using inbound and outbound marketing strategies. There are two distinct lead generation categories: Offline and Online. Offline used to be the prevalent form of marketing. It has a long history. Typical traditional lead generation methodologies are: Phone Calls Trade Show Booths Seminar or Conference Presentations Event Sponsoring Direct Mail Advertisements Publishing Entertaining or Educational Content in Print Mediums Nowadays, more people are using the internet and social media. Therefore, offline has become less relevant and there has been a shift to online or digital lead generation by marketers. Here are 8 popular digital lead generation techniques: INFLUENCER MARKETING: Influencers are persons, brands, or digital entities that have authority in their particular social media niches. SOCIAL MEDIA LEAD GENERATION: These include internet ad (...) Read more? Sign up for free

  Gandhi Heryanto
Management Consultant, Indonesia

The Perfect Combination of Digital Lead Generation Techniques

How you make the perfect mix of digital lead gener (...)

  AbdoulAmir Razi
Manager, Iran

Experiential Marketing and Correct and Principled Branding are Best Way

Experiential marketing and Correct and principled (...)

  Hery Sofiyandy
Entrepreneur, Indonesia

Lead Generation Thru Customer Insight

To build customer interest is to get more customer (...)

  Jaap de Jonge
Editor, Netherlands

Experiential Marketing and Correct and Principled Branding

@AbdoulAmir Razi: Why is it your opinion that expe (...)

  Rohit Kuttappan
CxO / Board, India

Additional Digital Lead Generation Tools

You may consider adding the following to the list (...)


More on Web Marketing (B2C Strategy)
Web Marketing vs Traditional
How to Build a Successful Online Platform: Edelman 5-Question Framework
A/B Testing. Fundamentals and Tips
Digital Marketing ROI? Metrics for Social Media Campaigns
🔥Content Marketing
Lead Generation: List of Traditional and Digital Techniques
Publisher (books) goes Social Media; Do or Donít?
The E-Marketing Model used by Facebook
Video Marketing: Tips to Improve your Video Content
Web Marketing Obeys to other Rules than Traditonal Marketing
Best Practices
Marketing in the Internet Age
Web Marketing in Africa
Special Interest Group

Are you interested in Web Marketing (B2C Strategy)? Sign up for free

Notify your students

Copy this into your study materials:

and add a hyperlink to:

Link to this discussion

Copy this HTML code to your web site:

Web Marketing (B2C Strategy)
Knowledge Center


About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.7 - Last updated: 21-1-2021. All names ô of their owners.