Lead Generation: List of Traditional and Digital Techniques
Liem Nguyen, Strategy Consultant, Canada, Member
Lead generation is the process of generating interest in a company's brand, products, or services using inbound and outbound marketing strategies.
There are two distinct lead generation categories: Offline and Online.
Offline used to be the prevalent form of marketing. It has a long history. Typical traditional lead generation methodologies are:
- Phone Calls
- Trade Show Booths
- Seminar or Conference Presentations
- Event Sponsoring
- Direct Mail
- Publishing Entertaining or Educational Content in Print Mediums
Nowadays, more people are using the internet and social media. Therefore, offline has become less relevant and there has been a shift to online or digital lead generation by marketers. Here are 8 popular digital lead generation techniques:
- INFLUENCER MARKETING: Influencers are persons, brands, or digital entities that have authority in their pa (...) Read more? Sign up for free
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