How to Build a Successful Online Platform: Edelman 5-Question Framework

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Web Marketing (B2C Strategy) > Forum > How to Build a Successful Online Platform: Edelman 5-Question Framework

How to Build a Successful Online Platform: Edelman 5-Question Framework
Anneke Zwart, Student (University), Netherlands, Moderator
In the past decade, the number of online platforms has increased significantly. This is not surprising, given the ability of those platforms to create a lot of value through the enablement of communication and business models that might not be realized otherwise. Besides, the operating costs of such platforms are relatively low, given the fact that they usually donít hold inventory or tangible goods.
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