How to Build a Successful Online Platform: Edelman 5-Question Framework

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How to Build a Successful Online Platform: Edelman 5-Question Framework
Anneke Zwart, Student (University), Netherlands, Member
In the past decade, the number of online platforms has increased significantly. This is not surprising, given the ability of those platforms to create a lot of value through the enablement of communication and business models that might not be realized otherwise. Besides, the operating costs of such platforms are relatively low, given the fact that they usually donít hold inventory or tangible goods. Edelman (2015) conducted research on online platforms and created a framework consisting of 5 questions entrepreneurs need to ask themselves when desiring to establish such an online platform. The framework supports entrepreneurs in effective strategic decision-making as they build their digital platform:
  1. QUICKLY ATTRACT A LARGE USER GROUP: Entrepreneurs need to ask themselves if they are able to attract a large group of potential users quickly. Mass sign-ups almost always remove uncertainties with regard to the future prospects of your platform, since it enables entrepreneurs t (...) Read more? Sign up for free

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Web Marketing (B2C Strategy)
Summary
Forum
Digital Marketing ROI? Metrics for Social Media Campaigns
A/B Testing. Fundamentals and Tips
Lead Generation: List of Traditional and Digital Techniques
🔥Content Marketing
Video Marketing: Tips to Improve your Video Content
Best Practices
🥇Marketing in the Internet Age
🥈Web Marketing vs Traditional
How to Build a Successful Online Platform: Edelman 5-Question Framework
Web Marketing in Africa
Publisher (books) goes Social Media; Do or Donít?
The E-Marketing Model used by Facebook
Web Marketing Obeys to other Rules than Traditonal Marketing


Web Marketing (B2C Strategy)
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