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Lead Generation via Internet Marketing
Manish Goyal, Director, India
Generating sales leads is crucial for any firm. In my opinion, internet marketing, also called web marketing, is the most effective and powerful tool for lead generation:
- In spite of geographic boundaries between cities, countries, and continents you just need a website and the whole web world is available. You can find prospective customers in any part of the world.
- Also internet marketing gives you the advantage of reaching a customer, precisely when he is looking for you. No any other conventional marketing tool has this power!
Let me try to explain in simple terms how this most powerful marketing tool works: in today’s web world, search engines are the most powerful medium to find anything, whether products, services or information. If your website is found in the top rankings of search engine result pages, then it’s very easy for you to get sales leads.
There are two most effective method are available for this purpose either you go for SEO or SEM. SEO stands for search engine optimization and it’s a process of optimizing your website in a manner to get traffic through search engines result pages organically. SEM stands for search engine marketing and it’s a way of getting traffic through paid listing. Sometime SEM may prove a costly affair.
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Special Interest Group Leader
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More on Web Marketing Mix
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