Publisher (books) goes Social Media; Do or Don’t?

			
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			              Web Marketing (B2C Strategy) > Forum > Publisher (books) goes Social Media; Do or Don’t?
			            
			              Publisher (books) goes Social Media; Do or Don’t?
Vincent Frequin, Manager, Netherlands, Member

I am writing a thesis for a publisher in the Netherlands and I am examining the possibilities for the implementation of social media. How could we reach potential readers? Is it relevant to profile the publisher company or should we stimulate our authors to use new social media? I am looking for theories, suggestions any ideas? (...) Read more? Sign up for free
			            
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			                  			Social Media Marketing

															Efthymios Constantinides, Professor, Netherlands, Member

I could recommend to read my article Constantinides E., 2010, Connecting Small and Medium Enterprises to the New Consumer: The Web 2.0 as Marketing Tool.
			                  		
			                  			Implementing Social Media for Books and Magazines

															Odette, Management Consultant, Mexico, Member

Translated into English by Editor

If the publisher manages a web magazine, this will help to to link social networking icons with ease. If this is not the case then I suggest you start by making a web edition which invites everyone to subscribe and link the web site to their social networks. 

That way they can upload and attach previous promotions that make the magazine more attractive ...
			                  		
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