Publisher (books) goes Social Media; Do or Donít?

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Web Marketing (B2C Strategy) > Forum > Publisher (books) goes Social Media; Do or Donít?

Publisher (books) goes Social Media; Do or Donít?
Vincent Frequin, Manager, Netherlands, Member
I am writing a thesis for a publisher in the Netherlands and I am examining the possibilities for the implementation of social media. How could we reach potential readers? Is it relevant to profile the publisher company or should we stimulate our authors to use new social media? I am looking for theories, suggestions any ideas?
 

 
Social Media Marketing
Efthymios Constantinides, Professor, Netherlands, Member
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Implementing Social Media for Books and Magazines
Odette, Management Consultant, Mexico, Member
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