Publisher (books) goes Social Media; Do or Donít?

Web Marketing (B2C Strategy)
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Vincent Frequin
Manager, Netherlands

Publisher (books) goes Social Media; Do or Donít?

I am writing a thesis for a publisher in the Netherlands and I am examining the possibilities for the implementation of social media. How could we reach potential readers? Is it relevant to profile the publisher company or should we stimulate our authors to use new social media? I am looking for theories, suggestions any ideas?


Efthymios Constantinides
Professor, Netherlands

Social Media Marketing

I could recommend to read my article Constantinides E., 2010, Connecting Small and Medium Enterprises to the New Consumer: The Web 2.0 as Marketing Tool.

Management Consultant, Mexico

Implementing Social Media for Books and Magazines

Translated into English by Editor
If the publisher manages a web magazine, this will help to to link social networking icons with ease. If this is not the case then I suggest you start by making a web edition which invites everyone to subscribe and link the web site to their social networks.
That way they can upload and attach previous promotions that make the magazine more attractive ...


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