Publisher (books) goes Social Media; Do or Don’t?

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			              Publisher (books) goes Social Media; Do or Don’t?
Vincent Frequin, Manager, Netherlands, Member
			                
			                I am writing a thesis for a publisher in the Netherlands and I am examining the possibilities for the implementation of social media. How could we reach potential readers? Is it relevant to profile the publisher company or should we stimulate our authors to use new social media? I am looking for theories, suggestions any ideas?...
			            
			                  	Social Media Marketing
														
														Efthymios Constantinides, Professor, Netherlands, Member
I could recommend to read my article Constantinides E., 2010, Connecting Small and Medium Enterprises to the New Consumer: The Web 2.0 as Marketing To...

			                  	Implementing Social Media for Books and Magazines
														
														Odette, Management Consultant, Mexico, Member
Translated into English by Editor

If the publisher manages a web magazine, this will help to to link social networking icons with ease. If...

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Publisher (books) goes Social Media; Do or Don’t?
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