Web Marketing Obeys to other Rules than Traditonal Marketing

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Web Marketing (B2C Strategy) > Best Practices > Web Marketing Obeys to other Rules than Traditonal Marketing

Web Marketing Obeys to other Rules than Traditonal Marketing
Fredrik
Constantinides is absolutely right: E-commerce should not be viewed as an application of technology but as an integral part of a strategic approach to running a business via the web. And indeed web marketing or better said internet strategy has its own set of rules which must be obeyed to be successful in such a business. The 4S-es should be considered a valuable tool for any website owner, in particular for mixed physical / virtual firms. (...) Read more? Sign up for free

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  The Rules of Internet Strategy
Jaap de Jonge, Editor, Netherlands
  I agree he is right about the importance of looking at this strategically. Another good tool to focus on these rules of internet strategy are Kevin Kelly's Twelve Principles of the Network Economy (1997).

   
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Web Marketing (B2C Strategy)
Summary
Forum
Digital Marketing ROI? Metrics for Social Media Campaigns
A/B Testing. Fundamentals and Tips
Lead Generation: List of Traditional and Digital Techniques
🔥Content Marketing
Video Marketing: Tips to Improve your Video Content
Best Practices
🥇Marketing in the Internet Age
🥈Web Marketing vs Traditional
🥉How to Build a Successful Online Platform: Edelman 5-Question Framework
Web Marketing in Africa
Publisher (books) goes Social Media; Do or Donít?
The E-Marketing Model used by Facebook
Web Marketing Obeys to other Rules than Traditonal Marketing


Web Marketing (B2C Strategy)
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