Web Marketing Obeys to other Rules than Traditonal Marketing


 
Web Marketing Mix > Best Practices Log in

Web Marketing Obeys to other Rules than Traditonal Marketing
Fredrik
Constantinides is absolutely right: E-commerce should not be viewed as an application of technology but as an integral part of a strategic approach to running a business via the web. And indeed web marketing has its own set of rules which must be obeyed to be succesful in such a business. The 4S-es should be considered a valuable tool for any website owner, in particular for mixed physical / virtual firms.
 

 























 


Special Interest Group Leader

Web Marketing Mix
Summary
Forum

Best Practices
Expert Tips

Resources



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2018 12manage - The Executive Fast Track. V15.0 - Last updated: 12-12-2018. All names of their owners.