Web Marketing Obeys to other Rules than Traditonal Marketing
Constantinides is absolutely right: E-commerce
should not be viewed as an application of technology but as an integral part of a strategic approach to running a business via the web
. And indeed web marketing
or better said internet strategy
has its own set of rules which must be obeyed to be successful in such a business. The 4S-es should be considered a valuable tool for any website owner, in particular for mixed physical / virtual firms.