Web Marketing Obeys to other Rules than Traditonal Marketing



Web Marketing (B2C Strategy)
Knowledge Center

Forum
3
Fredrik, Norway

Web Marketing Obeys to other Rules than Traditonal Marketing

Constantinides is absolutely right: E-commerce should not be viewed as an application of technology but as an integral part of a strategic approach to running a business via the web. And indeed web marketing or better said internet strategy has its own set of rules which must be obeyed to be successful in such a business. The 4S-es should be considered a valuable tool for any website owner, in particular for mixed physical / virtual firms.
 
Comments

Rating

 
1
Jaap de Jonge
Editor, Netherlands
 

The Rules of Internet Strategy

I agree he is right about the importance of looking at this strategically. Another good tool to focus on these rules of internet strategy are Kevin Kelly's Twelve Principles of the Network Economy (1997).

   

More on Web Marketing (B2C Strategy):
Summary
Discuss
Marketing in the Internet Age
Digital / Web Marketing versus Traditional
How to Build a Successful Online Platform: Edelman 5-Question Framework
Web Marketing in Africa
A/B Testing. Fundamentals and Tips
Digital Marketing ROI? Metrics for Social Media Campaigns
🔥Content Marketing
Lead Generation: List of Traditional and Digital Techniques
Publisher (books) goes Social Media; Do or Donít?
The E-Marketing Model used by Facebook
Video Marketing: Tips to Improve your Video Content
👀Web Marketing Obeys to other Rules than Traditonal Marketing
Special Interest Group

Do you have a keen interest in Web Marketing (B2C Strategy)? Become our SIG Leader

Web Marketing (B2C Strategy)
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2022 12manage - The Executive Fast Track. V15.8 - Last updated: 3-12-2022. All names ô of their owners.