Web Marketing Obeys to other Rules than Traditonal Marketing


 
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Web Marketing Obeys to other Rules than Traditonal Marketing
Fredrik
Constantinides is absolutely right: E-commerce should not be viewed as an application of technology but as an integral part of a strategic approach to running a business via the web. And indeed web marketing has its own set of rules which must be obeyed to be succesful in such a business. The 4S-es should be considered a valuable tool for any website owner, in particular for mixed physical / virtual firms.
 

   

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