Web Marketing Obeys to other Rules than Traditonal Marketing

Web Marketing (B2C Strategy)
Knowledge Center

Forum

New Topic

Fredrik

Web Marketing Obeys to other Rules than Traditonal Marketing

Constantinides is absolutely right: E-commerce should not be viewed as an application of technology but as an integral part of a strategic approach to running a business via the web. And indeed web marketing or better said internet strategy has its own set of rules which must be obeyed to be successful in such a business. The 4S-es should be considered a valuable tool for any website owner, in particular for mixed physical / virtual firms.

  Jaap de Jonge
Editor, Netherlands
 

The Rules of Internet Strategy

I agree he is right about the importance of looking at this strategically. Another good tool to focus on these rules of internet strategy are Kevin Kelly's Twelve Principles of the Network Economy (1997).

Start a new forum topic

 

More on Web Marketing (B2C Strategy)
Summary
Forum
Web Marketing vs Traditional
How to Build a Successful Online Platform: Edelman 5-Question Framework
A/B Testing. Fundamentals and Tips
Digital Marketing ROI? Metrics for Social Media Campaigns
🔥Content Marketing
Lead Generation: List of Traditional and Digital Techniques
Publisher (books) goes Social Media; Do or Donít?
The E-Marketing Model used by Facebook
Video Marketing: Tips to Improve your Video Content
Web Marketing Obeys to other Rules than Traditonal Marketing
Best Practices
Marketing in the Internet Age
Web Marketing in Africa
Special Interest Group

Do you have a keen interest in Web Marketing (B2C Strategy)? Become our SIG Leader

Web Marketing (B2C Strategy)
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
© 2021 12manage - The Executive Fast Track. V15.8 - Last updated: 28-7-2021. All names ô of their owners.