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Jaap de Jonge Editor, Netherlands
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Why People Believe Fake News: Q&A
🔥 NEW Propaganda and fake news in social media have become a real and major threat to our society. Let's try together to build our understanding of this ugly phenomenon. To get started, here are some simple questions and answers about fake news:
WHAT IS FAKE NEWS? DEFINITION
- According to Wikipedia, "Fake news is false or misleading information presented as news."
- I suggest this definition is better: "Fake news is false and intentionally misleading information presented as news."
In my opinion, news that is only false (wrong) is not fake news. Likewise, news that is misleading due to some mistake is also not fake news. The intention to mislead the receivers is essential.
- The picture below is showing various categories of fake news.

WHY DID FAKE NEWS BECOME SO OMNIPRESENT? CAUSES
- Apparently it works (for people who try to manipulate other people).
- Social media act as a catalyst (= accelerator). Social media companies earn money by spreading outspoken, oversimplified opinions. It causes a lot of reactions and traffic on their websites. Let's skip this point here and leave it to the regulators.
- Little is and can be done to stop it in a free society. I also skip this point for now.
- People apparently believe it. This reason is perhaps most interesting for this knowledge center (confirmation bias).
WHY DO PEOPLE BELIEVE FAKE NEWS?
This is an interesting question that seems to have been somewhat neglected. Possible explanations are:
- Confirmation bias: the human tendency to search for, select, or interpret information in a way that confirms our preconceptions and prior beliefs. Social networks reinforce this tendency of people due to the way they are set up in various groups of likeminded "friends".
But according to Serra-Garcia and Gneezy there is more to it. In a series of experiments they found 2 more reasons why we believe fake news (in social media):
- We are overconfident and bad at detecting lies. We believe we are good at judging if some story of claim is true, but we're just not!
- We tend to over-rely on shared content. If somebody else shares some info we get more interested (especially if it's by people we know).
⇨ Do you see other reasons for fake news to have become so prominent?
⇨ Perhaps you see other reasons explaining why people believe it?
Source: Serra-Garcia, M. and Gneezy U. (2021), "Mistakes, Overconfidence, and the Effect of Sharing on Detecting Lies", American Economic Review Vol. 111, No. 10, pp. 3160-83.
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Paramathmuni srinivas Kumar India
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Why People are Believing in Fake News
Believing in fake news is also a
4. Sort of distraction in order to experience/feel a flow condition. Engagement levels...
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Norman Dragt Netherlands
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Laziness of the Human Brain
What I am missing in this list of why people believe fake news is the
5. Laziness of the human brain when it comes to n...
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Flavio Farah Professor
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Lack of Critical Thinking
People also believe in fake news because they have
6. No / Lack of critical thinking. Lack of critical thinking is a f...
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John Henry Project Manager, United States
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Why we Believe Fake News...... Why we Believe Rumors and Bad Things About People...
Fake news is an extension of the negative communication called gossip. We hear it, and want to believe it because it con...
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Pierre Lesage Student (University), Canada
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Social Media are Accelerating Fake News
Believing in Fake News is largely based on what has been discussed on this page. I would add a certain
8. Laxity in cri...
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parmeggiani Manager, Italy
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Fake News and Paranoid Thinking
A little help from the psychoanalytic and psychiatric perspective.
Many of us are affected by different degrees of
9. ...
5-6-2022
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Jaap de Jonge Editor, Netherlands
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Wow
You all wowed me… 9 causes already why people believe fake news. And all with good arguments. No fake news here at 12man...
5-6-2022
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Norman Dragt Netherlands
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The Effect of Social Influence
Another factor in believing fake news, is our
10. Need to be social and receive attention and praise from others. Most ...
5-6-2022
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Borje Vickberg Sweden
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Conspiracy Theories and Fake News
If you want to recognize fake news you better be aware of
11. Conspiracy theories. What are conspiracy theories really?...
5-6-2022
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Helen Strong Business Consultant, South Africa
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Why People Think Fake News is Real
12. Creators of fake news are masters of their art
Firstly, to distribute their propaganda they put in place a wide, un...
5-6-2022
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Maurice Hogarth Consultant, United Kingdom
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The Faking of Trust
Accepting all the reasons given, there seems to be an underlying factor.
13. The lack of trust.
(The majority of?) peo...
5-6-2022
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Gehrig Wiles Management Consultant, United States
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Low Information Voters
I agree with #5 by @Norman Dragt: Most people are too lazy to try to find out the truth, believing: "There are no versio...
9-6-2022
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Molokanova Professor, Ukraine
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Truth and Falsehood
It is very interesting to discuss such things as truth and falsehood, right and wrong, belief and unbelief. I think in c...
10-6-2022
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Antonio Lopez Mexico
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Truth is Relative
Anything can't BE and NOT BE at the same time and on same circumstances. However, everybody can believe in their "own tr...
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