Horn Effect Bias

Confirmation Bias
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Devayani Vyavaharkar
Student (University), India
🔥NEW The horn effect is a type of cognitive bias - more specifically confirmation bias - that causes one's perception of another person to be unduly influenced by a single negative trait. We tend to make negative judgements and assumptions about individuals by attributing it to a specific negative aspect of their trait, personality or appearance. For example: A newly appointed employee reflects aggressiveness while trying to complete his first assignment. He is easily assumed by his colleagues or supervisors as having an aggressive personality. A superior displays rudeness towards an employee. This is generalized by employees to be the very nature of superiors towards their subordinates. People are assuming a physically unattractive person is morally inferior to an attractive person (despite the lack of a scientific relationship between morality and physical appearance). Why does the horn effect happen, and how can we avoid it? What is the Horn Effect? Introducti (...) Read more? Sign up for free 30-12-2020

  Ella Bengtsson

Halo and Horn Effects in Films and TV Series

Movies and TV programs tend to confirm and reinfor (...) 8-1-2021

  Maurice Hogarth
Consultant, United Kingdom

Don't Forget the Halo Effect

I would consider it equally important to consider (...) 9-1-2021

  kevin downey
Consultant, United Kingdom

Horn and Halo Effect

This is fascinating. I agree that a one off experi (...) 10-1-2021

  Maurice Hogarth
Consultant, United Kingdom

Behaviour Patterns

@Kevin downey: As you say, patterns are the founda (...) 11-1-2021


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