Niche Marketing versus Concentrated Marketing

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Concentrated Marketing > Forum > Niche Marketing versus Concentrated Marketing

Niche Marketing versus Concentrated Marketing
Jaap de Jonge, Management Consultant, Netherlands
Is there a difference between concentrated marketing and niche marketing? No, they are basically the same. Both marketing efforts are targeted to 1 specific market segment or audience. Except perhaps that niches can be very small. A niche can be the best hamburger in a small village. While segments tend to be bigger. A typical segment is compact cars or high end digital cameras. (...) Read more? Sign up for free
 

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