Niche Marketing versus Concentrated Marketing

      
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		            		Jaap de Jonge
Editor, Netherlands
			            
Niche Marketing versus Concentrated Marketing

	          		🔥 Is there a difference between concentrated marketing and niche marketing? No, they are basically the same. Both marketing efforts are targeted to 1 specific market segment or audience.

Except perhaps that niches can be very small. A niche can be the best hamburger in a small village. While segments tend to be bigger. A typical segment is compact cars or high end digital cameras.
				      
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