Differentiated Marketing Strategy versus Concentrated Marketing Strategy

Differentiated Marketing Strategy versus Concentrated Marketing Strategy

A differentiated marketing strategy is when a company decides to target two or more segments and develops distinct products/services with separate marketing mix strategies aimed at the varying groups. For example, a company can promote a product that appeals to people in two or three countries, or a company can market a product that appeals to men in at least two age groups. More on differentiated marketing.
A concentrated marketing strategy is targeted to 1 specific market segment or audience. For example, a company might market a product specifically for older women.