Differentiated Marketing Strategy versus Concentrated Marketing Strategy



Concentrated Marketing
Knowledge Center

Translate

Forum
3
Jaap de Jonge
Editor, Netherlands

Differentiated Marketing Strategy versus Concentrated Marketing Strategy

A differentiated marketing strategy is when a company decides to target two or more segments and develops distinct products/services with separate marketing mix strategies aimed at the varying groups. For example, a company can promote a product that appeals to people in two or three countries, or a company can market a product that appeals to men in at least two age groups. More on differentiated marketing.
A concentrated marketing strategy is targeted to 1 specific market segment or audience. For example, a company might market a product specifically for older women.

   

More on Concentrated Marketing:
Summary
Discuss
🔥Niche Marketing versus Concentrated Marketing
👀Differentiated Marketing Strategy versus Concentrated Marketing Strategy
Special Interest Group

Do you have a keen interest in Concentrated Marketing? Become our SIG Leader

Concentrated Marketing
Knowledge Center



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2022 12manage - The Executive Fast Track. V15.8 - Last updated: 8-12-2022. All names of their owners.