Differentiated Marketing Strategy versus Concentrated Marketing Strategy

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Concentrated Marketing > Forum > Differentiated Marketing Strategy versus Concentrated Marketing Strategy

Differentiated Marketing Strategy versus Concentrated Marketing Strategy
Jaap de Jonge, Management Consultant, Netherlands
A differentiated marketing strategy is when a company decides to target two or more segments and develops distinct products/services with separate marketing mix strategies aimed at the varying groups. For example, a company can promote a product that appeals to people in two or three countries, or a company can market a product that appeals to men in at least two age groups. More on . A concentrated marketing strategy is targeted to 1 specific market segment or audience. For example, a company might market a product specifically for older women. (...) Read more? Sign up for free
 

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