Differentiated Marketing Strategy versus Concentrated Marketing Strategy

Concentrated Marketing
Knowledge Center

 

Next Topic

Concentrated Marketing > Forum

Jaap de Jonge, Editor, Netherlands
A differentiated marketing strategy is when a company decides to target two or more segments and develops distinct products/services with separate marketing mix strategies aimed at the varying groups. For example, a company can promote a product that appeals to people in two or three countries, or a company can market a product that appeals to men in at least two age groups. More on . A concentrated marketing strategy is targeted to 1 specific market segment or audience. For example, a company might market a product specifically for older women. (...) Read more? Sign up for free

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


 
More on Concentrated Marketing
Summary
Forum
🔥Niche Marketing versus Concentrated Marketing
Differentiated Marketing Strategy versus Concentrated Marketing Strategy
Special Interest Group Leader

Are you an expert in Concentrated Marketing? Sign up for free


Concentrated Marketing
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.6 - Last updated: 24-10-2020. All names of their owners.