Why Competitive Pricing?

Reasons for Competitive Pricing
Johann
If your product or service is CHEAPER than all of your competitors you are leaving the potential additional profit on the table that you could have made if your product or service was priced more competitive.
If your product or service is priced HIGHER than all of your competitors, then you are probably not going to sell much.

Competitive Pricing
Evelyn Mendoza, Philippines, Member
You must price your product neither cheaper nor higher than all of your competitors but competitively right so that potential buyers can afford to buy the products with their "surplus."

Why Competitive Pricing?
Margaret Fajolu, Manager, United Kingdom, Member
@Johann: In case you price your product too high, you may not only be unable to sell your products, but you may also lose your good staff expecially if you are in the business of Temporary Employment.
It is good and wise to balance your own pricing with the other competitors to gain recognition and still sell your products.