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Diana
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Why Competitive Pricing?
What is the importance of competitive pricing?
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Johann
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Reasons for Competitive Pricing
If your product or service is CHEAPER than all of your competitors you are leaving the potential additional profit on the table that you could have made if your product or service was priced more competitive.
If your product or service is priced HIGHER than all of your competitors, then you are probably not going to sell much.
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Evelyn Mendoza
Philippines
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Competitive Pricing
You must price your product neither cheaper nor higher than all of your competitors but competitively right so that potential buyers can afford to buy the products with their "surplus."
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Margaret Fajolu
Manager, United Kingdom
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Why Competitive Pricing?
@Johann: In case you price your product too high, you may not only be unable to sell your products, but you may also lose your good staff expecially if you are in the business of Temporary Employment.
It is good and wise to balance your own pricing with the other competitors to gain recognition and still sell your products.
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