Role of Competitive Pricing in 21st century?

Competitive Pricing
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The Role of Competitive Pricing in the 21st Century

The main effect of the Internet and communication technologies on competitive pricing is due to the transparency they have caused.
As a result, competitive pricing has become even more important than it already was in the 20th century. Because if a firm tries to sell a product at a higher price than its competitor, it is unlikely to be successful.


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