Role of Competitive Pricing in 21st century?

Competitive Pricing
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Role of Competitive Pricing in 21st century?

What is the overall impact of competitive pricing in the 21st century?



The Role of Competitive Pricing in the 21st Century

The main effect of the Internet and communication technologies on competitive pricing is due to the transparency they have caused.
As a result, competitive pricing has become even more important than it already was in the 20th century. Because if a firm tries to sell a product at a higher price than its competitor, it is unlikely to be successful.


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