Role of Competitive Pricing in 21st century?

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			            	Aishatu, Nigeria
			            
Role of Competitive Pricing in 21st century?

	          		What is the overall impact of competitive pricing in the 21st century?
				      
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				                The Role of Competitive Pricing in the 21st Century

													The main effect of the Internet and communication technologies on competitive pricing is due to the transparency they have caused.

As a result, competitive pricing has become even more important than it already was in the 20th century. Because if a firm tries to sell a product at a higher price than its competitor, it is unlikely to be successful.
				                
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