Defensive Marketing Strategies

Competitive Position
Knowledge Center

 

Next Topic

Competitive Position > Forum > Defensive Marketing Strategies

🔥NEW Defensive Marketing Strategies
Devendra Vyavaharkar, Student (MBA), India, Premium Member
A market Leader is a firm that occupies the largest market share in a particular industry. It usually leads that market in terms of: price changes, distribution networks, new product innovations, customer loyalty, and/or the intensity of promotional activities. Some well-known examples of market leaders are Amazon (e-commerce), Coca-Cola (beverages), Google (advertising). In order to remain the number one player, the market leader has to find offensive strategies to expand the market and defensive ones to protect its current market share. WHAT IS DEFENSIVE MARKETING? Defensive Marketing is one range of strategies employed by the Market Leader to protect its current market share. The main aims of this range of strategies are to reduce the probability of attack by a competing firm, divert the attack to less-threatened areas and reduce the intensity of the attack. Like in any strategy, speed and timing is of importance for its success. TYPES OF DEFENSIVE MARKETING STRATEGIES (...) Read more? Sign up for free 9-5-2020

Please register now to read all responses and to join this discussion yourself. It's easy and 100% free.

Sign up for free     Log in


   
Special Interest Group Leader

Interested? Sign up for free.


Competitive Position
Summary
Forum
Competitive Positioning versus Core Competencies
Defensive Marketing Strategies


Competitive Position
Knowledge Center

 

Next Topic



About 12manage | Advertising | Link to us / Cite us | Privacy | Suggestions | Terms of Service
2020 12manage - The Executive Fast Track. V15.5 - Last updated: 3-6-2020. All names of their owners.