Defensive Marketing Strategies

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🔥NEW Defensive Marketing Strategies
A Kahnesky, Analyst, Denmark, Premium Member
A market Leader is a firm that occupies the largest market share in a particular industry. It usually leads that market in terms of: price changes, distribution networks, new product innovations, customer loyalty, and/or the intensity of promotional activities. Some well-known examples of market leaders are Amazon (e-commerce), Coca-Cola (beverages), Google (advertising). In order to remain the number one player, the market leader has to find offensive strategies to expand the market and defensive ones to protect its current market share. WHAT IS DEFENSIVE MARKETING? Defensive Marketing is one range of strategies employed by the Market Leader to protect its current market share. The main aims of this range of strategies are to reduce the probability of attack by a competing firm, divert the attack to less-threatened areas and reduce the intensity of the attack. Like in any strategy, speed and timing is of importance for its success. TYPES OF DEFENSIVE MARKETING STRATEGIES (...) Read more? Sign up for free

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  Defensive Marketing Strategies
Molokanova, Professor, Ukraine, Premium Member
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  Combining Offensive with Defensive Marketing Strategies
Jaap de Jonge, Editor, Netherlands
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  A Non-Strategy is also a Defensive Strategy
Chanjan, Consultant, Peru, Member
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  Combining Offensive with Defensive Marketing Strategies
Molokanova, Professor, Ukraine, Premium Member
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  Anticipative Realignment
Helen Strong, Business Consultant, South Africa, Premium Member
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  Market Research and Innovation: Attack is the Best Form of Defence
Jaap de Jonge, Editor, Netherlands
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Competitive Position
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Competitive Positioning versus Core Competencies
Defensive Marketing Strategies


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