Defensive Marketing Strategies

Competitive Position
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Competitive Position > Forum

A Kahnesky, Analyst, Denmark
🔥NEW A market Leader is a firm that occupies the largest market share in a particular industry. It usually leads that market in terms of: price changes, distribution networks, new product innovations, customer loyalty, and/or the intensity of promotional activities. Some well-known examples of market leaders are Amazon (e-commerce), Coca-Cola (beverages), Google (advertising). In order to remain the number one player, the market leader has to find offensive strategies to expand the market and defensive ones to protect its current market share. WHAT IS DEFENSIVE MARKETING? Defensive Marketing is one range of strategies employed by the Market Leader to protect its current market share. The main aims of this range of strategies are to reduce the probability of attack by a competing firm, divert the attack to less-threatened areas and reduce the intensity of the attack. Like in any strategy, speed and timing is of importance for its success. TYPES OF DEFENSIVE MARKETING STRATEGIES (...) Read more? Sign up for free

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  Molokanova, Professor, Ukraine
 

Defensive Marketing Strategies

The market leader must practice either offensive s (...)

  Jaap de Jonge, Editor, Netherlands
 

Combining Offensive with Defensive Marketing Strategies

@: Look at a simple analogy like boxing or in fact (...)

  Chanjan, Consultant, Peru
 

A Non-Strategy is also a Defensive Strategy

Dont forget the non-strategy of "not taking any ac (...)

  Molokanova, Professor, Ukraine
 

Combining Offensive with Defensive Marketing Strategies

@: I still think that any unique strategy is tied (...)

  Helen Strong, Business Consultant, South Africa
 

Anticipative Realignment

Another form of 'defense' can occur when an organi (...)

  Jaap de Jonge, Editor, Netherlands
 

Market Research and Innovation: Attack is the Best Form of Defence

@: Thanks for that suggestion. I believe it is wha (...)

  ARAM NGOMBE, Zambia
 

Defensive Marketing Strategies

@: Thanks a lot for the contributions and the topi (...)

 
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Summary
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Competitive Positioning versus Core Competencies
Defensive Marketing Strategies
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